Ngesonto eledlule kumenyezelwe, ngokumangala okuhlobene, ukuhamba kukaJony Ive, ukuyosebenza enkampanini yakhe, inkampani lapho ikhasimende layo elikhulu lizoba yi-Apple, kungenzeka kanjani ukuthi kungenjalo. Namuhla kufanele sikhulume nge Inkampani yezokukhangisa i-Apple ibisebenza nayo kusukela ngo-1984, iTBWA / Media Arts.
U-Arnau Bosh Vergés, umqondisi wokudala wale nkampani yezokukhangisa, umemezele ukuthi uyayishiya le nkampani. U-Arnau uyinhloko yesinye se- Izikhangiso ezinqobe imiklomelo eminingi ngomkhiqizo we-Apple. Ngikhuluma ngesikhangiso sikaSpike Jonze esithi "Welcome Home" lapho kukhangiswa khona i-HomePod.
U-Arnau ujoyine i-TBA / Media Arts Lab njengoMqondisi Wezobuciko ngoDisemba 2015 futhi wakhushulelwa esikhundleni sokuba yiGroup Creative Director ngo-Ephreli 2018. Ngokwenkampani, u-AURnau uya emsebenzini eSoundStorming, inkundla entsha yezokuxhumana yabaculi. U-Arnau utshela abezindaba zeDrum:
Ngemuva kokusebenzela umkhiqizo omkhulu kangako lokho kusho lukhulu emasikweni nabantu abanamakhono anjengoSpike Jonze, uyisigebenga. Uyazibuza ukuthi ngiyaphi emva kwalokhu? Ngicabanga ukuthi uma ngifuna ngempela ukuhlola ukuthi ngingahamba ibanga elingakanani, manje yisikhathi esihle kakhulu sempilo yami ukukufakazela, njengoba manje i-Apple isiphezulu kakhulu.
Imashi eyodwa futhi
Ngokwezezimali i-Apple ayinankinga, noma kunjalo, ngemuva kweminyango evaliwe Kubukeka sengathi isiphepho siyeza. U-Apple usanda kuthola i-shakeup enkulu. Ukuhamba kuka-Angela Ahrendts kumenyezelwe kuqala. Ezinyangeni ezimbalwa kamuva, umphathi we-Apple design uthi usezosebenza ngokuzimela.
U-Apple ubesebenza ne-TBWA / Media Arts LAb iminyaka eminingi, ikakhulukazi isikhangiso esiyisikhangiso se-Mac kusuka ngo-1984, Isikhangiso siqondiswe nguRidley Scott. Lapho uSteve Jobs ebuyela enkampanini, wavuselela lobo budlelwano, no-Think Different engomunye wempumelelo yakhe enkulu.