Lowo mculo osakazwayo ulungele ukuhlala futhi ube yindlela ehlukile yokuphanga kanye nendlela yendabuko yokudla umculo, akekho ongabazayo ngalesi sikhathi. Ukuthengiswa komculo ngendlela ephathekayo, njengakwifomethi yedijithali, kwehle kakhulu kule minyaka edlule ngoba abasebenzisi bakhetha ukuba nomculo wabo abawuthandayo njalo ngokukhokha imali yenyanga, kungaba yiSpotify, i-Apple Music noma okunye ukusakazwa komculo okufana lawo ahlinzekwa yiGoogle noma iMicrosoft, nawo afake amakhanda awo kulo mkhakha yize bengakaveli nje futhi bamemezele izibalo ezisemthethweni ngenani lababhalisile. Ubani uma enza iSpotify, okuthi ngokusho kwethu singafunda ekungeneni kokugcina kubhulogi labezindaba, ufinyelele kubhalisile abayizigidi ezingama-60.
Esihlokweni esifanayo, inkampani ithi njengamanje inabasebenzisi abayizigidi eziyi-140, kubo abangama-60 abakhokhelwayo kuyilapho abangama-80 bejabulela umculo osakazwa mahhala ngezikhangiso. Kepha abokugcina bazobona ukuthi ukufinyelela kukhathalogi ebanzi yeSpotify kuguqulwa kanjani ngokwethulwa kwama-albhamu amasha ezinkampani ezinkulu ezintathu zokuqopha, ngoba ngokwezivumelwano zakamuva iSpotify efinyelele kuzo, amadiski amasha azotholakala kuphela kwababhalisile abakhokhelwayo isikhathi esilinganiselwe, emavikini okuqala wokukhishwa ukuze afinyelele kubo bonke abasebenzisi kamuva.
AbakwaSpotify babonakale befinyelela esivumelwaneni salolu hlobo ukuzama ukunciphisa amaroyal ukuthi kufanele ubakhokhele, ukuze ukwazi ukuphuma ezinombolweni ezibomvu okuso unomphela futhi ukwazi ukuphumela obala eminyakeni embalwa ezayo, umqondo abebe nawo emakhanda abo isikhathi esingaphezulu unyaka. Ngokubheka ukuthi i-Spotify itholakala emazweni angama-60 kuphela, kufanele kuhlonishwe ukuthi impumelelo eyitholile ngonyaka odlule inokuningi okuhle, ukuthola ababhalisile abangaba yizigidi eziyi-10 njalo ezinyangeni ezine, izibalo i-Apple engasondeli kuzo. , inkonzo yabo yokusakaza umculo itholakala emazweni angaphezu kwekhulu.
