Kubukeka kungakholeki ukuthi ukuthengisa kwe-Apple kusezingeni eliphakeme kakhulu noma okungenani yilokho esikubonayo uma sinamathela ku- imiphumela imenyezelwe kule kota yesine yezimali. Kusuka kuCupertino babona ithuba lokuqhubeka ekhula ngo-2016 kuhlanganiswa isisekelo semikhiqizo esivele isungulwe ngaphakathi kwenkampani efana ne-iPhone, Mac kanye ne-Apple Watch esanda kwethulwa kulo nyaka.
Ngokwezibalo zemakethe zezinkampani, lokhu kusho inkampani imali engu- $ 25 billion, okuthize uTim Cook akukhombisile: “Ibhizinisi lezinkampani akumele lithathwe kancane […], angingabazi ukuthi abantu abaningi bebazi ukuthi sinebhizinisi elilinganiswe ngama-dollar ayizigidi eziyizinkulungwane ezingama-25 kulolu hlobo lwemakethe olwakhiwe ngokususelwa kumzamo owedlule iminyaka eminingi. Okwamanje ithonya lethu lincane kepha siyakhula futhi sijula ngokuya ngokuya ».
Ngesikhathi somhlangano, uTim Cook wabuzwa ukuthi ucabanga kanjani ukusebenzisa kangcono izidingo zebhizinisi, kucatshangelwa ukuthi inqubomgomo yenkampani ayinakho ukuthengisa okubaluleke kakhulu kwalolu hlobo lweklayenti uma kuqhathaniswa nomuntu ngamunye. Umphathi omkhulu we-Apple uphendule wathi alukho uguquko oluhleliwe okwamanje, uthembele ezinkampanini ezihambisana neziteshi zokuthengisa eziqondile kanye nokuba nesiteshi "esikhulu" sokuthengisa esingaqondile ngqo esivela ezinkampanini.
Ngamafuphi, inkampani ithengise ama-iPhones ayizigidi ezingama-48 futhi uthole imali engu- $ 51,1 billion, idlula ngokunethezeka izinombolo zanyakenye, kodwa ngaphansi kokulindelwe eWall Street. Amaphuzu abaluleke kakhulu engqungqutheleni yile alandelayo:
- Imali engenayo yonyaka wezimali ka-2015 ibingama-234 billion dollars, i-28% ngaphezulu kwe-51 billion ngaphezulu kunangesikhathi esifanayo ngo-2014, okuyisona esasinkulu kunazo zonke kuze kube manje.
- I-Apple ithengise amadivayisi angaphezu kwezigidi ezingama-300 ezinyangeni eziyi-12 ezedlule.
- Kuqediwe ukutholwa okungu-15.
- I-Apple manje inemali engama- $ 205 billion.
- Izinga labasebenzisi abashintsha besuka ku-Android baya ku-iPhone selifinyelele ezingeni eliphezulu kakhulu, i-30% kwikota yesine.
- Ukuthengiswa okuphelele kwe-iPhone kukhuphuke ngo-120% ezwekazini laseChina.
- Irekhodi elisha elinamadola ayizigidi eziyizinkulungwane ezingu-5,1 zamaRandi kwimali engenayo yesevisi kwikota yesine
- Izicelo eziyi-13.000 ku-App Store ye-Apple Watch, eziyi-1300 zazo zivela ku-Apple Watch.
- Abasebenzisi abangu-40 million ababhalisiwe be-Apple News
- Ama-akhawunti angaphezu kwezigidi eziyi-15 awomuntu ngamunye nawomndeni asebenzisa i-Apple Music, ayizigidi ezingama-6,5 akhokhelwe.
- Ama-61% wamadivayisi ahambisana ne-iOS 9.
- Izinkampani ezingaphezu kuka-50 zisebenza kuzinsiza ze-HomeKit.
- UTim Cook: "I-Apple ibe nosuku lokuqala oluhle lokuthengisa isizukulwane sesine i-Apple TV."
- I-iPad Pro isizoqala ukuthumela ngoNovemba.
- I-iPad njengamanje ine-73% yesabelo samathebulethi ngentengo yokuqala engaphezulu kwama- $ 200 e-US.