Izinsizakalo ze-OTT (ngaphezulu-phezulu) yilezo ezitholakala ngoxhumano lwe-inthanethi ngaphandle kokuba umhlinzeki abe nethonya kulokho amakhasimende abo akubonayo. Ngamafuphi, izinsizakalo zevidiyo ezisakaza njengeNetflix, i-Apple TV +, i-HBO, i-Amazon Prime Video ...
Ngesikhathi sekota yokuqala yonyaka, lapho lolu bhubhane seluvele ludlangile, iNetflix yabhekana ne- ukwanda okukhulu kwenani lokubhaliselwe emhlabeni jikelele, ukwanda abangakulindelanga ezibikezelweni zokwanda kwekota yokuqala yonyaka wezi-2020.
INetflix iyinsizakalo esakazwayo yokusakaza ividiyo enomlando omude. Uma sikhuluma ngezinsizakalo ezintsha zokusakaza ividiyo, kufanele sikhulume ngazo zombili i-Apple TV + neDisney +. Bobabili bebe njalo ama-OTT amasha aqashwe kakhulu phakathi nobhadane lwe-COVID-19 e-United States
Ngenkathi iDisney + ifinyelela kumakhaya angama-49% anokuxhumeka kwe-inthanethi, i-Apple TV + ifinyelele kuma-27%. Ama-88% awo wonke amakhaya ane-broadband uzame enye yezinsizakalo ezintsha zokusakaza ividiyo, basebenzisa izivivinyo zamahhala abazinikele kulawa masonto.
Ngokusho kukaPark Associates, olungiselele lolu cwaningo, umbuzo okungekho muntu owaziyo ukuthi uzowuphendula kanjani ukuthi ngabe lezi zinsizakalo ezintsha izokwazi ukugcina ababhalisile abasha, njengoba inani lamakhasimende akhansele okubhaliselwe kwawo lenyukile kwikota yokuqala yonyaka wezi-2020, laya ku-41% lisuka ku-35% kwikota yokuqala yonyaka wezi-2019.
Ngenkathi i-Apple TV + inika ukubhalisa konyaka owodwa kubo bonke abasebenzisi abathenga i-iPhone, i-iPad noma i-Mac, iDisney + yethule umkhankaso onolaka wokuthi Ivumele ukonga izinyanga ezimbili zokubhaliselwe ngokuthola inkontileka unyaka ogcwele, isipho abantu abaningi abasizakele, ngethemba lokuthi leplatifomu ikhula kanjani ezinyangeni ezizayo, ngoba okuqukethwe kwasekuqaleni okutholakalayo (angibhekisi ochungechungeni namafilimu asevele ekhishiwe) kunomkhawulo kunalokho okutholakala ku-Apple TV + .
