I-Apple ibilokhu izishaya isifuba ngemali eyabelwe ukukhokhela abaculi ngomculo olethwa yizinkundla zomculo ezisakazwayo. I-Apple ibilokhu izama njalo ukuzuza intshisekelo yezinkampani eziqopha umlando ngalesi sizathu futhi singasho ukuthi ngokwengxenye yenze kahle kakhulu ngokuya ngenani lababhalisile njengamanje, izigidi eziyi-15. Kepha kuyamsiza nokuthi afinyelele ezivumelwaneni nezinkampani eziqopha nabaculi ukunikela ngama-albhamu amasha ngaphambi kwanoma ngubani omunye. Esokugcina kubo esikaFrank Ocean. Ukunikela ngemali ethe xaxa kubaculi namalebula womculo wabo kuvumela inkampani ukuba sesimweni sokuxoxisana ngokukhishwa okukhethekile, ukukhishwa okuzobiza inkampani ezinze eCupertino imali enhle.
Izinkampani ezirekhodayo zifuna ukuba kuyo yonke imithombo yezindaba yomculo yokusakaza ukuze zenze imikhiqizo yazo izuze kakhulu. Njengamanje i-Apple ikhokha izinkampani eziqopha u-58% wenzuzo yokuqopha izinkampani, kanti iSpotify ikhokha u-55%, kepha ihlose ukukwazi ukwehlisa lelo phesenti libe ngu-50%. Inkinga i-Spotify ebhekene nayo ukuthi amalebula amakhulu: i-Sony, i-Universal Music ne-Warner Music bafuna i-Spotify ifane nenani i-Apple elikhokhela insizakalo yalo yomculo njengamanje.
Le yinkinga yeSpotify ngoba yize befuna ukungena empini ekhethekile, njengoba sishicilele ezinsukwini ezimbalwa ezedlule, Ayikho esimeni sokukwazi ukufuna lapho inhloso yayo enkulu ukunciphisa inani elikhokhayo ukuqopha izinkampani. Kusobala ukuthi i-Apple inezinso ezanele ukumelana nale mpi, impi engalimaza abasebenzisi kuphela ngoba uma enye yalezi zinkampani eziqopha umlando ithathe isinqumo sokuyeka ukunikezela ikhathalogi yazo enkampanini yaseSweden, into engalindelekile, abasebenzisi balesi sigaba bangaba labo abazohlangabezana nokulimala okuyisibambiso kwempi phakathi kwezidlakela zomculo ezimbili ezisakazayo ze-panorama yamanje.
