Ngaphansi kweminyaka ezayo, isu lezinsizakalo zokusakaza umculo lizoqondiswa ngendlela ethile, emsebenzini wezinto ezikhethekile, womabili amakhonsathi namarekhodi angakhishwa. I-Apple Music yokugcina kuzoba ukusakazwa kwedokhumentari yekhonsathi eliqoshwe uPrince ohambweni lokwethulwa kwe-albhamu yakhe yodumo ethi Purple Rain, edlalwa edolobheni lakubo lomculi iMinneapolis. Ngokusobala ukuthengwa kwamalungelo akuqinisekisiwe, njengoba iSpotify nayo ingaba nentshisekelo.
Bakhuluma ngezibalo zezinkanyezi ekuthengeni amalungelo. Ukutholakala kwezithombe, kanye nokufa komculi muva nje, kwenza imali ibize kakhulu lokho kufanele kukhokhwe yilabo abafuna ukuthatha amalungelo abo. Eminye imithombo ikhombisa ukuthi uSpotify ubengeke azimisele ukwenza ukuthengiselana. Bengizobakhona kuphela UTroy Carter, Umphathi weSpotify, kuze kube manje ungumeluleki wezindlalifa zamalungelo omculi. Kubalandeli beNkosana yaseMinneapolis, kuyikhonsathi yasenganekwaneni, ngoba kwakuyikhonsathi elamangaza lapho uPrince adlala khona indikimba eyaziwayo iPurple Rain okokuqala.
Hhayi i-Apple kuphela, kepha futhi ne-lIzinsizakalo zokusakaza umculo ezaziwa kakhulu zandise ikhathalogi yePrince selokhu adlula emhlabeni ngoFebhuwari 2016. U-Apple ubelokhu esijwayeza leli qhinga ngezikhathi ezithile. Ngokusungulwa kwensizakalo emhlabeni wonke, bekuyi Taylor Swift owashicilela idokhumentari yohambo lwakhe lomhlaba ngo-1989. Kodwa muva nje, umemezele idokhumentari mayelana Puff Daddy, okulindeleke ukuthi ikhishwe ngoJuni ozayo.
I-Apple Music izama ukushaya izinombolo zikaSpotify ngezenzo ezinjengalezi. Kodwa-ke, kunzima ukuthi ngelinye ilanga izokwazi ukubamba isigelekeqe somculo esisakazayo, ngoba inzuzo yalokhu okulandelayo yi-multiplatform, eyakhiwe kuyo selokhu yasungulwa.