Eminyakeni emine eyedlule, abakwa-Apple bathenga inkampani iChomp egxile kakhulu ekusesheni nasekutholakaleni ngokususelwa kusesho lwabasebenzisi. UBen Keighran, umsunguli wenkampani, waba yingxenye yabasebenzi bakwa-Apple, waba neqhaza elibalulekile eminyakeni yamuva nje ekwakhiweni kohlelo olusha lwe-tvOS, olutholakala ku-Apple TV entsha, kodwa ngokusho kwencwadi Re / code ngisanda kumemezela ukuthi uyayishiya inkampani ezinze eCupertino ezinsukwini ezimbalwa ezizayo. UKeighran uthi kube yisinqumo esinzima ukusithatha, kodwa uthi uphoqeleke ukuthi asenze.
UKeighran wayebambe iqhaza ekuthuthukiseni i-tvOS, uhlelo olusebenzayo oluza emakethe nge-Apple TV yesizukulwane sesine nokuthi Kube ukuguqulwa kwangempela ezimakethe zebhokisi le-set-top, ngokufaka isitolo sayo sohlelo lokusebenza kanye nomsizi womuntu siqu, uSiri, ongalawula ingxenye enkulu yemisebenzi yayo. UKeighram uzinikele ikakhulukazi ekuhlanganiseni ubuchwepheshe abuthuthukise enkampanini yakhe yangaphambilini, iChomp, ebandakanya ukwenza usesho olufanele ukuthanda kwabasebenzisi, okufana nalokho okwenziwa yi-Apple Music noma iSpotify lapho itusa izingoma ezintsha.
UKeighran ubikele uBill Bachman owayengamele izicelo zabezindaba kwa-Apple, yena owabika kuRobert Kondrk, iphini likamongameli wezokuqukethwe e-iTunes, owabika ngqo ku-Eddy Cue, isikhulu esiphezulu se-iTunes. UKeighran akazange afune ukudalula izizathu zangempela zokushiya inkampani esekwe eCupertino, kepha ngesikhathi sokuxoxisana neRe / code ithi ufuna ukudala kabusha inkampani entsha ukuthuthukisa imibono ehlukahlukene ebisekhanda lakho isikhathi esithile.