Ngenkathi i-Apple isichithe iminyaka engaphezu kwemibili sekuvuseleleni inani lababhalisile bensizakalo yakho yokusakaza umculo, I-Apple Music, inkampani yaseSweden iSpotify iyaqhubeka nokwandisa inani labasebenzisi, zombili izinhlobo zamahhala nezinguqulo ezikhokhelwayo. Ngokwezibalo zakamuva ezimenyezelwe yinkampani, isibalo sababhalisile abakhokhelayo siyizigidi eziyi-165.
Uma kulabo ababhalisile abakhokhelwayo abayizigidi eziyi-165, sifaka abasebenzisi abayizigidi ezingama-200 benguqulo yamahhala, siyabona ukuthi ipulatifomu yaseSweden in Isizinda somsebenzisi esisebenzayo esiyizinyanga ezingama-365, okumele ukukhuphuka kwama-22% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule.
U-Spotify uzuze ezinyangeni ezintathu ezedlule, 7 million ababhalisile abasha abakhokhelayo, kusuka ezigidini eziyi-158 ababenazo ngoMashi 31 kuya ku-165 million kusukela ngoJuni 31, 2021. Ukwanda kwababhalisile abakhokhelwayo kukhuphuke ngo-20% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.
Ngokwenkampani, njengamanje inezingaphezulu kuka- 3 million podcast kungxenyekazi yayo, isiteji esiya ngokuya sibaluleka futhi esizovumela inkampani ukuthi, esikhathini esizayo, ibe nomthombo wemali engenayo nemali ephakeme yenzuzo.
Phakathi kwabasebenzisi abasebenzise ama-podcast kwikota yesibili, izitayela zokusetshenziswa bezinamandla (ukwanda kwama-95% unyaka nonyaka jikelele nangaphezulu kuka-30% unyaka nonyaka ngomsebenzisi ngamunye), ngenkathi amanani okugcinwa masonto onke nanyanga zonke efinyelela sonke isikhathi ukuphakama. Phakathi nekota, isabelo sama-podcast ngamahora esewonke wokusetshenziswa kungxenyekazi yethu naso sifinyelele phezulu kakhulu.
I-Spotify ibhalwe uphawu ku- umgomo wokufinyelela abasebenzisi abayizigidi ezingama-400 abasebenzayo njalo ngenyanga ekupheleni kwalo nyaka. Kulabo basebenzisi abayizigidi ezingama-400, ulindele ukuthi phakathi kuka-177 no-181 babe ngababhalisile abakhokhelayo. Uma sibheka ukuthi ikota ngayinye ithola ababhalisile abasha abaphakathi kuka-7 no-9 million, izibikezelo zeSpotify zokukhula zingokoqobo impela.
