Lapho inkampani ezinze eCupertino yethula uhlelo olusha, akekho noyedwa ovela enkampanini alunikeli lwazi ngalo. Okuthile inkampani ejwayele thina ngakho, ngakho-ke, njengomthetho ojwayelekile, izintatheli zikhethe ukungabuzi nokuzinikela ekwakheni imicabango, ezinye ezahlukahlukene kakhulu ngezizathu. Lapho esikhathini esingaphezu konyaka esedlule, i-Apple yaqala ukwethula ama-betas asesidlangalaleni we-OS X futhi kamuva ne-iOS, iningi laliyizindaba ezazicabanga ukuthi kungaba yini isizathu esiyinhloko salolu shintsho lwesikhundla, ngoba uma uSteve Jobs ephakamisa ikhanda ingavala lolu hlelo ngokushesha nangokungaxakeki naphezu kwezinzuzo i-Apple evuna kulo.
Ezinsukwini ezimbalwa ezedlule uTim Cook, u-Eddy Cue noCraig Federighi bamiswe yincwadi ye-Fast Company, ebukeka inabantu abaxhumana kahle kakhulu noCupertino ngoba kungesikho okokuqala ukuthi ikwazi ukuhlanganisa izinto ezisindayo ezintathu zenkampani ingxoxo. Ngesikhathi sithuthukiswa, u-Eddy Cue, iSekela likaMongameli oPhezulu weSoftware Nemisebenzi wakusho lokho Isizathu esikhulu sokwethulwa kohlelo lwe-beta lomphakathi kungenxa ye-fiasco eholele ekwethulweni kwe-Apple Maps, okubize ikhanda labanye babaqondisi abangomakadebona benkampani.
Isifiso sabafana baseCupertino ukwethula i-Apple Maps singaba nabo. Bakuqinisekisile ukuthi amamephu eCupertino nendawo ezungezile asebenza kahle futhi bacabanga ukuthi insiza manje isilungele ukwethulwa ngokusemthethweni. Sonke siyawakhumbula amazwi kaTim Cook ngemuva kokwethulwa uncoma ukuthi abasebenzisi be-iOS basebenzise izinhlelo zokusebenza ezivela eceleni ngoba i-Apple Maps ibisenendlela ende okufanele ihambe. I-Apple ibifuna ukuphuma endleleni futhi inciphise ukuthembela kumamephu we-Apple futhi ekukhishweni kwe-iOS 6 yethule insiza yayo yemephu, insizakalo engaphelele futhi enesitimela.