Izinhlelo ze-Apple wethula imiphumela yakho yokuqala yekota yezimali (ikota yokugcina yonyaka wekhalenda) ngoJanuwari olandelayo 29. Lesi sitatimende sabaphathi be-Apple sisebenza ikakhulukazi lapho inani lesabelo lehle ngaphezu kuka-30% kusukela ngoSepthemba futhi Izibikezelo zokuthengiswa kwe-iPhone kuqinisekiswa nguTim Cook uqobo, ukuthi bazoba ngaphezulu ngaphansi kunesabelomali.
Lesi sethulo sizobanjwa ngoJanuwari 29 e 2 PM ngesikhathi sase-US West Coast.E-Spain, sizozwa imiphumela kusukela ngo-23 ebusuku. Ucingo luthi i-CEO ye-Apple, Tim Cook nomphathi omkhulu wezezimali ULuca Maestri, bamba iqhaza ekwethulweni kwemiphumela. Ukulungiswa okuphansi kwesibalo semali yenkampani kulindeleke. Kuhlaziywa kusuka kulo mzuzu ukuthi le mali engenayo izothinteka kangakanani.
Isibalo sokugcina esethulwe yi-Apple maqondana nalokhu, bekuwukufinyelela kwinani le- Ama-dollar ayi-84.000 kumali engenayo kwikota yokuqala. Masikhumbule ukuthi ibaluleke kakhulu enkampanini lapho iqoqa ukuthengiswa kukaKhisimusi. Kunoma ikuphi, isabelomali sangaphambilini silinganisele ukuthengiswa kwalesi sikhathi ebangeni eliphakathi kwe- 89 no-93 billion.
Ngokusho kwabahlaziyi, lokhu kwehla kubangelwa ikakhulu ngenxa yokwehla kokuthengiswa eChina, ngokwengxenye ngenxa yempi yezohwebo phakathi kwe-US neChina. Lesi sitatimende sivela kuTim Cook uqobo:
Imali engenayo ye-iPhone engaphansi kokulindelwe, ikakhulukazi e-China, ibangela ukusilela kwethu konke kwemali engenayo kusabelomali sethu, nokwehla okuphelele kwemali engenayo uma kuqhathaniswa neminyaka edlule
Esabelomali sayo sonyaka i-Apple ibingakwazi ukubona kusengaphambili i ukungezwani kwezohwebo phakathi kwamazwe amabili amakhulu, athinta ngqo izinkampani ezifana ne-Apple ezidinga ukuzwana okuphelele kuzo zombili izimakethe. Ezinye izinto, njenge ushintsho lwebhethri eliphansi, kuzobambezela ukushintshwa kwe-iPhone ngamamodeli amasha.
Silangazelele ukwethulwa kwemiphumela, okubandakanya yehlisa isibikezelo okokuqala ngqa eminyakeni eyi-15.