Kunjalo, kubonakala sengathi I-Apple idala isikole kuyo yonke imikhakha yayo futhi ngukuthi owokugcina ukujoyina imfashini yeGenius Bar kube ngumkhiqizo waseGerman iBMW, yebo, lowo othengisa izimoto, ngoba kubonakala sengathi bazobeka noma sebevele besesigabeni sabo se "beta" nge i-Genius kubathengisi.
Lapho i-Apple iqala iGenius Bars ezitolo zabo, izinkampani eziningi "zihlekise ngombono" kwalabo baseCupertino. Kodwa-ke manje, kubonakala sengathi i-Apple Stroe yizitolo ezinenzuzo enkulu emhlabeni.
Inkampani yaseJalimane AbakwaBMW bathathe isinqumo sokuqhubeka nomqondo we-Apple Futhi kusukela ngonyaka ozayo, izocela bonke abathengisi ukuthi bobabili abasebenzi bezilwane kanye nabaqashi abasha babazi ubuchwepheshe bemikhiqizo yabo, ngaleyo ndlela bakwazi ukuphendula noma yimuphi umbuzo ohlobene nezimoto ezisegumbini lokubonisa kubathengi abangabakhona, kungenzeka ukuthi bazihlomisa ngama-iPad futhi babizwa nge- «Genius».
Lolu hlelo olusha izobizwa nge- "BMW Genius Yonke indawo" futhi iBMW ifuna ukufinyelela kwinani elikhulu lokuthengisa ngemoto yalo kagesi ezongena ezindaweni zabathengisi e-United States ekuqaleni kuka-2014. Esikhundleni sokuhlala endaweni ethile yokuphendula amabhawa njengase-Apple Store, i- "Genius" yakwa-BMW izoba se-showroom zezimoto ezihlome nge-iPad nokwazisa abangaba abathengi ngemininingwane enkulu.
Umehluko phakathi "kwabathengisi abajwayelekile" kanye ne- "Genius" ukuthi abakwa-BMW ngeke bakhokhe iKhomishini ngokuthengisa ngakunye okwenziwayo, kodwa bazoba nomholo okhokhwa njalo ngenyanga. Le nkampani inethemba lokuthi umsebenzi we- «Genius» kuma-concessionaires izonxusa i-young tech savvy kusuka emanyuvesi afuna ukusebenza amahora aguquguqukayo.
Kubukeka sengathi abanye basebenzise lolu hlobo lwensizakalo kumakhasimende, kubonakala sengathi lutholwe kahle. Eminye imikhiqizo emikhulu efana neGeneral Motors isivele yamukele isibalo esifanayo ezindaweni zabo zokuthengisa. IBMW Genius izohlinzeka amakhasimende ngolwazi oluthe xaxa kumavidiyo nangomsindo ukuze abasize banqume ukuthi iyiphi imodeli abazoyithenga. Olunye ulwazi - I-Apple ihoxisa nakanjani izikhangiso zayo ze- "Genius"
Umthombo - I-Cultofmac