Abanye bakubiza ngokuthi yintsha emisha, abanye bavele bakopishe. Izibonelo zingatholakala kunoma yimuphi umkhakha, kepha kokumbalwa okufana ne-software kanye ne-elekthronikhi yomthengi ukuhlangana phakathi kwabasunguli nabalandeli sekucacile. Njengesibonelo, i-iPad, i-iPhone, noma i-Kindle, kanye nezikhundla zabo.
Ziyi-15 kuphela izinkampani zobuchwepheshe ezingama-50 emhlabeni ezikhuphule izinga lokusetshenziswa kwazo kocwaningo nentuthuko (R&D) ngonyaka odlule, okubandakanya iMicrosoft, Samsung, Google ne-Apple. Abanye basuse isikelo ngendlela ebuhlungu, njenge-HP, i-Motorola noma i-Nec, ngamanxeba angaphezu kuka-20%.
Uhlu lweBusinessWeek lwakamuva luchaza i-Apple njengeNkampani Enobuningi Bayo ka-2010, elandelwa yiGoogle. Kodwa-ke, isamba se-R & D yala mafemu womabili asifinyeleli ngisho uhhafu walokho okusetshenziswe ngabakwaNokia noma abakwaMicrosoft, kokubili ngamahora aphansi.
QHUBEKA UFUNDA okunye ngemuva kokugxuma.
"Uma usudlulile ezingeni elithile lokusetshenziswa kwemali, abukho ubufakazi bokuthi izinsiza ze-R & D eziningi zizothola imiphumela engcono," kuchaza uBarry Jaruzelski, isazi sezinto ezintsha eBooz & Company. Ukhiye usekhonweni nasekwenzeni izinqumo ezifanele mayelana nokuthi yini okufanele ibekwe eqhulwini nokuthi nini, uthi, kunokugcwala emakethe ngemikhiqizo nokubona ukuthi iyiphi eyenza inzuzo.
Isebenzela i-Apple. KuHenry Chesbrough, uprofesa eHass School of Business eNyuvesi yaseCalifornia, iyona enobuhlakani obukhulu. “Benze amaphutha amaningi, kepha amakhasimende abo ayabaxolela ngoba bayaqhubeka nokuzibeka engcupheni, baziqambela ikusasa. Lokho kwakha ukwethembeka ».
Inkampani yaseCupertino ayikho ngisho nakuma-25 aphezulu kulabo abachitha imali eningi ku-R & D kuma-electronics abathengi: 1.333 million dollars ngonyaka odlule, kuphela 3% wemali engenayo yonke, uma kuqhathaniswa nezigidi eziyi-8.240. . Kepha ukwazile ukwenza bonke abakhiqizi babadlali bomculo, omakhalekhukhwini namathebulethi balingise isitayela sakhe. Futhi, ngeshwa, ukuba yinkampani yesithathu ngobukhulu emhlabeni ngenani lemakethe.
Umthombo: elpais.com
