Ngo-2004, i-Apple ivule eSan Francisco esinye sezitolo ezivezwa yinkampani, hhayi e-United States kuphela kodwa nasemhlabeni wonke. Ukuzijabulisa kwalesi sitolo akukapheli iminyaka eyi-12. Njengoba sikwazise ngenyanga edlule, inkampani isanda kuvula kabusha iSitolo se-Apple esise-Union Square, lapho inkampani itshale khona imali engaphezu kwamadola ayizigidi ezingama-20. Lesi sitolo i-Union Square sakhiwe nje ngamabhulokhi amabili ukusuka esitolo asesiqalile ukudilizwa futhi lapho okugqame khona kakhulu ukuthi into yokuqala eye yanyamalala yizimpawu zenkampani.
Kwakungunyaka we-2004 lapho i-Apple yayiqala ukukhulisa inani lezitolo ezweni lonke, ukwanda okwakuqale eminyakeni emithathu ngaphambili ngokwethulwa kwe-iPod. I-iPod esebenza ngokweqa futhi iheha abantu abaningi ngokwengeziwe ezitolo zale nkampani. Ekuqaleni ochwepheshe babebikezele ukuthi uchungechunge lwezitolo luzohluleka ngokweqile, ukwehluleka okungakaze kube njengoba sikwazile ukukuqinisekisa.
Ekuvulweni kwalesi sitolo, waya khona USteve Jobs uqobo kanye nemeya yedolobha namakhulu abalandeli balo mkhiqizo ngoFebhuwari 2004, kepha kwafika nenqwaba yabantu abavela edolobheni, bakha iphathi lokuvula lesi sitolo sodumo.
Isitolo esisha esiza ukufaka esikhundleni sesamanje, inkulu kakhulu futhi inobungani bemvelo, Inezicabha namawindi amakhulu engilazi, isitebhisi esenziwe ngengilazi ngokuphelele, amaphaneli elanga ukuphatha wonke ugesi odingekayo esitolo. Ngaphakathi sithola isibuko esikhulu sethelevishini lapho ifemu iphethe ukuphrojusa konke okuphathelene nenkampani.
