Ngemuva kweminyaka engaphezu kwemibili yokuthatha umhlalaphansi, abafana abavela e-Amazon baphinde babala uhlu lwe-Apple TV phakathi kwemikhiqizo ye-Apple enikezwa emakethe, yize okwamanje iphelile. Isinqumo sokuhoxisa i-Apple TV enkampanini yokuthengisa nge-Intanethi besiphathelene ungafaki uhlelo lokusebenza lwe-Amazon Prime Video ngokwendabuko kusizukulwane sesithathu i-Apple TV, ngenkathi inikela ngezinhlelo zokusebenza ze-HBO ne-Netflix. Njengoba isikhathi sesihambile, kubonakala sengathi zombili lezi zinkampani bezisondela ezikhundleni, ngoba ngokwethulwa kwesizukulwane sesine i-Apple TV, i-Apple ayizange ifake noma yiluphi uhlelo lokusebenza lokusakazwa kwezinsizakalo zevidiyo ngokwendabuko, ngoba ngalokho yethula i-Dedicated App Store yale divayisi. .
Engqungqutheleni yokugcina yonjiniyela, uTim Cook umemezele ukwethulwa okuzayo kwesicelo se-Amazon Prime Video se-Apple TV, isicelo esibone ukuthi ukwethulwa kwaso kubambezelekile kuze kube, ngokusho kwenani elikhulu lamahemuhemu, kuleli sonto, isonto lapho I-Amazon iqale ukusakaza umdlalo wangoLwesine weNFL ngemuva kokuchitha ama-dollar ayizigidi ezingama-50 ephuca iTwitter amalungelo okusakaza.
Abasebenzisi be-Amazon Prime Video kuphela bazokwazi ukufinyelela kule midlalo, futhi iAmazon ayifuni ukuphuthelwa yithuba lokwenza inzuzo ekutshalweni kwemali nabasebenzisi be-Apple TV, yize leli bhokisi elibekiwe kuyilo elithengiswa kakhulu emakethe yaseMelika, lapho iRoku iyinkosi khona.
I-Apple TV bekungeyona ukuphela kwento okufanele ikhishwe esitolo sama-Amazon eminyakeni emibili eyedlule, njengoba iChromecast yeGoogle nayo ingatholakali, ngenxa yezinkinga ezifanayo ne-Apple TV. Lokhu kuhoxiswa kwavumela i-Amazon ukuthi ithengise i-Fire TV ngendlela elula, ibhokisi lokusetha phezulu lokudla okuqukethwe ngokusakaza njengoba kungenziwa kusuka kudivayisi yeRoku, i-Apple TV, iChromecast ...