Ukuvuselelwa okulindelwe isikhathi eside kwe-Apple TV, iminyaka emithathu yokulinda phakathi kwemodeli yesizukulwane sesithathu kanye nemodeli yesizukulwane sesine, kube ushintsho olubaluleke kakhulu kulokho esikuqonda nge-Apple TV. Njengoba bekuhlebeziwe ngesikhathi senqubo ende yenguquko, i-Apple TV yesizukulwane sesine yasilethela isitolo sayo sesicelo, lapho ngaphezu kwezinhlelo zokusebenza ukuze ikwazi ukusebenzisa okuqukethwe ngokusakaza, sithole inqwaba yemidlalo esingajabulela ngayo i-Apple TV yethu, into engacabangeki kumamodeli amathathu angaphambilini, ngoba ngaphandle kwase-United States babenokusetshenziswa okulinganiselwe, uma kungenjalo cishe kwakungu-zero.
UKhisimusi ungenye yezikhathi ezibaluleke kakhulu zokuthenga ezinkampanini eziningi zobuchwepheshe, ngoba imikhiqizo ye-elekthronikhi ifunwa kakhulu futhi ihlale yamukelwa kahle. Kepha ngokusho kwedatha yaseMarketer, UKhisimusi awuzange ube muhle kubafana be-Apple. NgoSepthemba nyakenye, bangu-12,5% abasebenzisi abasebenzisa lolu hlobo basebenzise i-Apple TV, okuyisibalo esehle safinyelela ku-11,9% ekuqaleni konyaka. Kepha ukuwa kuyabonakala kakhulu uma sikuqhathanisa nezibalo ezisuswe yile divayisi ngo-2015, ezazingama-13,4%
Lowo ozuze kakhulu kulesi sikhathi sokuthenga kube nguRoku, esuke ku-15,2% ngoSepthemba wangonyaka odlule yaya ku-18,2% namuhla, okusho ukwanda kwamaphuzu ama-4. Kepha akusiyona yodwa ethole indawo kulo mkhakha, ngoba iGoogle eneChromecast nayo ibonile ukuthi isabelo sayo sikhule kanjani sisuka ku-18,4% ngoSepthemba wangonyaka odlule saya ku-19,9%, amaphuzu angu-1,5 ngaphezulu.
Isizathu esiyinhloko salokhu kwehla nakanjani sikhuthazwa yintengo yedivayisi, eqala ku- $ 149 yemodeli engu-32GB, kanti amamodeli weRoku neGoogle aweqi ku- $ 50. Iqiniso lokuthi i-Apple TV njengamanje isinikeza amathuba amaningi okusetshenziswa, kubonakala kuyinto yesibili kubasebenzisi abaningi balolu hlobo lwedivayisi, eyenzelwe ukusebenzisa okuqukethwe okufana neNetflix, HBO, Hulu kanye nekhebuli.