Kubukeka sengathi isizukulwane sesine se-Apple TV, isizukulwane esithathe iminyaka emi-4 ukufika, asikaze sibe nempumelelo ebilindelwe yi-Apple, selokhu yasungulwa, izibalo zokutholwa zehlile kuphela. Ngokombiko wakamuva odabeni olushicilelwe ngabakwaParks Associates, ngekota yokuqala yonyaka, Isabelo semakethe ye-Apple TV siyi-15%, amaphuzu ayi-4 ngaphansi kwesikhathi esifanayo ngonyaka odlule, lapho yayinesabelo esingu-19%. Idivayisi ye-Roku iphinde ibe ngumholi wokuhlukaniswa ngesabelo semakethe sama-37, amaphuzu we-4 ngaphezulu kunangesikhathi esifanayo ngonyaka owedlule, lapho isabelo saso sasingu-33%.
Idivayisi ye-Amazon, i-Fire TV, nayo ibone isheya layo lemakethe likhula lisuka ku-16% ngonyaka odlule laya ku-24% namuhla, ukukhuphuka kwamaphuzu ayi-8 ngonyaka owodwa nje. Kepha I-Apple TV bekungeyona ukuphela kwebhokisi lokusetha eliye labona ukuthi isabelo sayo semakethe sincipha, ngoba iChromecast yakwaGoogle ibone ukuthi isabelo sehle kanjani ngonyaka odlule sisuka ku-21% saya ku-18%. Njengoba kubikwe i-AppleInsider, lolu cwaningo lwenziwe phakathi kwabantu abayi-10.000 ezikhathini zombili phakathi kwabasebenzisi abanedivayisi yokudlala okuqukethwe ngokusakaza.
Ku-2016, ama-36% abo bonke abaphendulile babenedivayisi yokusebenzisa ukudla ngokusakazwa, kanti kulo nyaka, iphesenti lehle laya ku-33%. Kubukeka sengathi umbono ka-Apple wokunikeza imidlalo nezinhlelo zokusebenza kudivayisi esetshenziselwa kakhulu ukusebenzisa okuqukethwe ngokusakazwa ayikaqedi ukungena phakathi kwabantu, ngoba amabhokisi amaningi asethiwe aphezulu atholakala emakethe, vumela kuphela ukusebenzisa lolu hlobo lokuqukethwe, okusobala ukuthi kuholela entengo, ngoba kushibhile kakhulu kunemodeli eyisisekelo ye-Apple TV.
