Ngemuva kweminyaka emibili yethulwa, i-Apple TV + ngokungangabazeki ibheja ikhwalithi yokuqukethwe kwayo, kodwa njengoba sesishilo izikhathi eziningi, ubuningi bubalulekile. Akukhona nje ngokubona imisebenzi yobuciko, udinga futhi ukwazi ukuba nezinhlobonhlobo ongakhetha kuzo. Leyo yinto izimbangi ze-Apple ezicacile ngayo yingakho zikhula kodwa ngezinga eliphezulu. Ucwaningo olusha lusetha amathrendi abasebenzisi, yebo ithatha kuphela imakethe yaseMelika.
Yize i-Apple TV + iyisevisi yokusakaza ekwaziyo ukuzijabulisa ngokusekelwe ezinhlelweni zekhwalithi, kubonakala sengathi ayifinyeleli kubasebenzisi. Kuyisevisi esekelwe kukhwalithi, futhi nakuba ikhathalogi ikhule kakhulu eminyakeni emibili edlule, inkundla isazabalaza ukuzuza isabelo semakethe esimele ingqopha-mlando. Idatha entsha evela ku-JustWatch yembula ukuthi i-Apple TV + iqophe ukukhula okuncane engxenyeni yokugcina, ngenkathi imbangi yayo i-Disney + iqhubeka ngamandla ngendlela enkulu.
Isevisi yokusakaza ye I-Disney ibiphakathi kwezimakethe ezikhula ngokushesha ezingama-58 kwezingu-64 ezisebenzayo. I-HBO Max ibe nemiphumela emihle e-United States, kuyilapho iNetflix iseyinkundla yevidiyo ehamba phambili emhlabeni. Emazweni angu-91% anikeza i-Disney + noma i-Hotstar, i-Disney + ikhule kakhulu kunanoma iyiphi isevisi yokusakaza-bukhoma kule minyaka emibili edlule.
I-Apple TV + inamaphesenti angu-4 kuphela esabelo semakethe yasendaweni esihlaziywe ngekota yesithathu ka-2021. Lokhu kumelela ukukhula okungu-1% uma kuqhathaniswa nekota yesibili, lapho i-Apple yayinesabelo semakethe esingu-3% kuphela engxenyeni yamapulatifomu okusakaza ividiyo. I-Netflix iklelisa kuqala ngesabelo esingaphezu kuka-30%, kuyilapho i-Amazon Prime Video ikleliswe endaweni yesibili ngama-20%.