Ngilandele uhlobo lwe-apula iminyaka eminingi kodwa, uma ngikhuluma iqiniso, eminyakeni edlule ngibonile ukuthi inkampani ebizinikele ekwenzeni amadivayisi afana namakhompiyutha nabadlali bomculo manje inikela kanjani ngemidiya eminingi ukuba nezinsizakalo zefu ezifana ne-Apple Music okuyi ukuthola ukubaluleka nokushiya "ukulahlwa", uma sikhuluma ngezinketho zamahhala zomculo ezishiya ngemuva, kubasebenzisi abangabhalisi.
Kuphinde futhi kusezindebeni zawo wonke umuntu ukuthi i-Apple, yize izama ukuyifuna ube nokusakazwa kwe-TV etholakalayo nge-Apple TV yakho entsha, awukwazi ukuvala amadili onawo engqondweni ngamanethiwekhi abaluleke kakhulu emazweni ahlukene. Sikhuluma nge-Apple eyahlukahlukanayo iye ezinkambeni zokuthinta ngokuya phambili lapho singasho ukuthi "ziyizintombi nto".
Njengokungathi lokho bekunganele, lokho osekuvele kushiwo kunethiwekhi mayelana nezinkinga i-Apple enazo maqondana nalolu daba, manje kuyeza ikhebula umongameli we-ESPN umongameli uJohn Skipper, futhi yenza ezinye izitatimende lapho, impela, ikhuluma ngokuthi i-Apple uqobo ikhungathekile ngokungakwazi ukuqedela izivumelwano eziningi enazo etafuleni lamahhovisi amaningi.
Sikhuluma ngamathuba okuba i-Apple ingene ezweni elisha, ebuswa kuze kube manje ngabambalwa okuthi, ngaphezu kokuqhubeka nokwenza ngcono izinsizakalo zabo, ngeke bame ngokulinda abalinde iCupertino ukuthi baqale ukunqoba izindawo zabo. Lokho kuyimbangela enkulu yokuthi i-Apple ayifinyeleli ezivumelwaneni. Sinesiqiniseko sokuthi izinkampani ezaziwa umhlaba wonke njengeNetflix zinamandla anele okufaka ingcindezi emakethe eziholayo.
Konke lokhu kungezwe ekutheni i-Apple TV entsha singasho ukuthi iphume nje kuhhavini nokuthi uhlelo lwayo lwe-tvOS manje selukhula lungekho ndawo ngosizo olungenakuphikiswa lwe-tvOS App Store. Siyaqiniseka ukuthi uma i-Apple inohlelo oluphelele ngokwanele, kuzoba isikhathi se-TV yokusakaza esilindele sonke. Yize uSkipper ekholelwa ukuthi kuku-2016 lapho lezi zinsizakalo zizokhokhiswa kakhulu.
