Ukuxakaniseka okusha kwezomthetho lapho i-Apple icwiliswa khona. Okwamanje, nenkampani yaseYurophu, yokugqoka ibheji lomkhiqizo kuma-90s. ISwitzerland ibuke ukuhlangana Swatch mhlawumbe isebenzisa lelo binzana eliyinsumansumane elivela emkhankasweni wokukhangisa ophumelele kakhulu emlandweni ngama-90s, enza umdlalo wamagama futhi kushintshaniswa i- "Think Different" evamile ye- "Thikha ngokuhlukile", ukwenza inkomba ecacile enkampanini yaseNyakatho Melika.
Ngokusobala inkampani yaseSwitzerland isebenzisa lokhu kuqoshwa kwamanye amawashi ayo athengiswayo ukusizakala ngempumelelo ye-Apple kulowo mkhankaso wokumaketha. Ukufakazela lokhu, i-Apple izodinga ukukhombisa ukuthi okungenani ama-50% wabathengi ahlobanisa i- "Think Different" nomkhiqizo we-Apple.
Isikhalazo, esifakwe ngokusemthethweni ngesonto eledlule, sicwaningwa yiNkantolo Yezokuphatha yaseSwitzerland. Ukuze uphumelele ngempumelelo ngesikhalazo esifakiwe, i-Apple kumele ikukhombise lokho okungenani isigamu sabantu sihlobanisa lokho isiqubulo nomkhankaso wakhe kuma-90s.
Ephendula izinsolo, i Isikhulu Esiphezulu seSwatch uNick Hayek wathi lokho Noma ikuphi ukufana phakathi kwale mikhankaso emibili kwenzeka ngengozi. UHayek uthi:
» I- "Tick Different" isuselwa emkhankasweni weSwatch ngawo-80s.
Okwamanje, Swatch sebenzisa le bheji ukuhlukanisa amamodeli akho Bellamy, iwashi lewashi le-quartz elakhelwe ukusebenza kokukhokha kwe-visa kwe-NFC. Eqinisweni, ngo-2015 Swatch Ingene ngokuphelele ekukhokhweni yi-NFC, yadlula lowo nyaka i-Apple ekuthengisweni kwe-Apple Watch kanye nasekusetshenzisweni kwe-Apple Pay.
Lokhu kungqubuzana akuyona neze impikiswano yokuqala phakathi kwalezi zinkampani ezimbili. Yize bebesebenzisane ndawonye ngesikhathi esithile (bekukhona nokuqagela nenhlangano yabo ukudala i-Apple Watch ngo-2014), bake babhekana nezinye iziqubulo ezifana nokuthi "One More Thing", noma ngisho negama le-Apple Watch ekugcineni, ngoba IWatch ibikwe ngu Swatch ngokubheka kakhulu njengophawu lwakho lokuhweba «iSwatch ».
