I-Apple inentshisekelo yokuqasha umphathi wezinhlelo ukuqondisa nokuxhumanisa umkhiqizo wayo esiteshini esizayo. Akucaci noma kuzokusakaza yini lokho okuqukethwe nge-Apple TV njengesinye isiteshi, noma njengensizakalo ku-Apple Music. Ngecebo layo lokusungulwa kwethimba elizokwethula lesi siteshi, abakwa-Apple bangaba nentshisekelo yokuqasha izinsizakalo ze- UMichael Lombardo, owayengumongameli we-HBO. Oxhumana nabo babonakala besukela ekuqaleni konyaka, lapho i-Apple iqala izingxoxo noLombardo ukuze "baxoxe ngecebo lokuhlela le-Apple" maqondana nezinhlelo zokusakaza.
U-Lombardo unolwazi olukhulu emkhakheni we-audiovisual. Kuze kwaba sekuqaleni kuka-2106 wayese-HBO, kepha washiya isikhundla sokuba ngumkhiqizi wokuqukethwe. Bengifuna isikhundla esisebenza ngokwengeziwe ekwakheni izikhala zoqobo nezokudala. Njengamanje uqondisa umbukiso wenethiwekhi ye-HBO njengomkhiqizi, kepha isiphakamiso sika-Apple singamenza azuze, abuyele ezikhundleni zokuxhumanisa okuqukethwe.
I-Apple iyavuma ukuthi ikunqubo esebenzayo ukudala isikhundla, okusobala ukuthi basiphakamisa kuLombardo, esizophendula imibuzo umkhakha obukelwayo obukade ubuza izinyanga, mayelana ne-Apple
Ngenkathi inkampani isiqalile amanye amaphrojekthi ngefomethi yoqobo efana ne- «Iplanethi yezinhlelo zokusebenza»Noma uchungechunge«I-Carpool Karaoke«, Abaningi eHollywood badidekile ukuthi yini ngempela i-Apple efuna ukuyenza ngokukhiqizwa kwamavidiyo. Imibuzo imayelana nokuthi i-Apple ifuna ukuya kude kangakanani ekwenzeni imibukiso yayo nokuthi ifuna ukuncintisana neNetflix, i-Amazon neHulu.
Okwamanje ukuhlela kukuzindawo zaso zokuqala, noma i-Apple igcina noma yisiphi isenzo siyimfihlo kakhulu, ukuze ingaveli. Mayelana nolwazi esinalo, ngoJanuwari Cook wathi ubheka ezinye izindlela ezihlukile. Ekuqaleni kukaMeyi, umemezele ukuthi uvivinya okuqukethwe okukhiqizwe yibona, nokuthi ngemuva kokuhlolwa kokuqala, uzothatha izinqumo.
Kunoma ikuphi, lezi zindaba zisitshela ukuthi i-Apple ifuna ukuba nesiteshi sayo sokuqukethwe futhi ithembela kochwepheshe abahamba phambili kulo mkhakha ukuzama ukusimangaza, njengoba sijwayele.