Yize ithole imali engenayo erekhodiwe ngo-2012, inkampani yaqhubeka nokugxilisa inzuzo e-Ireland futhi ibhalansi noMgcinimafa wezinkampani zayo ezimbili zaseSpain yaphumelela
I-Apple, inkampani yesibili enkulu kunazo zonke emhlabeni, ithi ilahlekile eSpain. Into ehlekisayo ukuthi inezinombolo ezibomvu ngonyaka lapho yephule khona amarekhodi okuthengisa emakethe yaseSpain, zombili ngokusebenzisana kwayo kwezentengiselwano ngokuthengisa kubantu besithathu kanye nenkampani yezitolo zayo. Umphumela omubi okufanele wenziwe, ngaphezu kwakho konke, ngendlela iqembu elifaka ngayo ama-invovo ukuthengisa kwalo ukugwema ukukhokha intela nje, umkhuba wobunjiniyela wezezimali ovumela ukuthi ukhokhe kuphela intela engu-1,9% yenzuzo ethola ngaphandle kwe-United States futhi ukuthi amazwe athuthukile azama ukulwa. Inkampani esungulwe nguSteve Jobs ikwazile ukuguqula ibhalansi yezinkampani zayo ezimbili ezinkulu zaseSpain noMgcinimafa ukuze ivune unyaka wayo omuhle kakhulu wokuthengisa.
U-Apple akayedwa. I-Google Spain nayo imemezele ukulahleka eminyakeni emibili edlule yize ikuthola amakhulu ezigidi emakethe yaseSpain. Izinkampani ezingaphansi kweSpain zezinye izigebenga zobuchwepheshe ezinjengeYahoo!, I-Facebook, i-Amazon noma i-eBay nazo zimemezela inzuzo encane. Isici esivamile ukuthi lokhu kubavumela ukuthi bangakhokhi neze izintela eSpain. UMnyango Wezezimali usungule ihhovisi lokunqanda ukuhlukunyezwa kwentela okwenziwa yizizwe ngezizwe. Endabeni yakwaGoogle, inkampani ishicilele ukuthi umhloli wentela uvule uphenyo. Kwa-Apple, inkampani ayisho lutho ngayo.
Umenzi we-iPhone usebenza ezinkampanini ezinkulu ezimbili eSpain. Ngakolunye uhlangothi, kune-Apple Marketing Iberia, esebenza njenge-ejenti yekhomishini yezinsizakalo ze marketing nokusekelwa kokuthengiswa kwezinye izinkampani ze-Apple, ikakhulukazi i-invoyisi evela e-Ireland ukuthengisa kwabo kuya kubantu besithathu emakethe yaseSpain. Enye inkampani ephethwe yi-Apple Retail Spain, ephethe inethiwekhi yeqembu yezitolo eSpain, i-Apple Stores.
Inqwaba yokuthengiswa kwe-Apple emakethe yaseSpain ayenziwa ngenethiwekhi yayo yezitolo kepha kwenziwa ngabantu besithathu. I-Apple Marketing Iberia ithole inzuzo engama-20,31 wezigidi ngonyaka wezimali ophele ngoSepthemba 30, 2012, ngokusho kwama-akhawunti asanda kufakwa kwiMercantile Registry. Empeleni, leyo yikhomishini encane ekuthengiseni kwakho. Embikweni wama-akhawunti ka-2010, inkampani ichaze ukuthi le khomishini ibingu-1%, incazelo yokuthi emibikweni emibili edlule inyamalale ngemuva kokuthi i-EL PAÍS ishicilele ukuthi ama-invoice akwa-Apple angama-99% okuthengiswa kwawo eSpain avela e-Ireland.
Ukuthengiswa kwe-Apple Store eSpain kukhuphuke ngama-86%
Ngo-2012, imali engenayo yaleyo nsizakalo ikhule ngo-14%, yaya ezigidini ezingama-20,31. Uma ikhomishini iqhubeka nokuba ngu-1%, lokho kusho ukuthi ukuthengisa kuka-Apple eSpain ngaleyo nkampani eseceleni kubeke irekhodi lezigidi ezingama-2.031, yize kwehlise izinga lokukhula kwayo lisuka ku-27% ngo-2011 laya ku-14% ngonyaka odlule. Kepha, naphezu kwalokhu kuthengiswa kwerekhodi, njengoba inkampani engaphansi kuphela kwama-invoice amakhomishini amancane nezindleko zabasebenzi zikhula ngokuqinile, ekugcineni umphumela ngaphambi kokuba intela ye-Apple Marketing Iberia ngonyaka ka-2012 ibe ama-euro ayizigidi ezingama-6,5 kuphela, cishe u-0,3% wemali elinganiselwa eSpain. Ngenxa yalokho, intela yenzuzo eyayizokhokhwa nayo yayincane, yama-euro ayizigidi ezingama-2,6.
Kepha, ngaphezu kwalokho, lezi zinzuzo nalezo zintela zikhokhiswa ukulahleka namakhredithi entela atholakala ngenye insizakalo eseSpain, i-Apple Retail Spain. Isamba sezinkampani ezimbili ngakho-ke sinikeza ukulahlekelwa eSpain cishe ama-euro ayizigidi eziyi-12 kanti ibhalansi noMgcinimafa iyayithanda le nkampani yezobuchwepheshe (ngamakhredithi entela) efinyelela ezigidini ezine zama-euro.
Akunamkhawulo wokuqasha nabasebenzi
I-Apple Retail Spain, inkampani engaphansi kwalezi zitolo, empeleni ibe nokukhula okumangalisayo kwinzuzo yayo ngonyaka odlule. Njengoba ukuthengiswa kwayo kuthengiswa, kulokhu ukwenziwa kwama-invoicing kwenziwa eSpain, kepha inani elithenga ngalo imikhiqizo yalo (ikakhulukazi ezinkampanini ezimbili zase-Ireland: i-Apple Sales International ne-Apple Distribution International) ibanga ukuthi inkampani engaphansi kweSpain ilahlekelwe.
Ngakho-ke, ukuthengiswa kweSpain Apple Store kukhule ngama-86% ngo-2012, kuya kuma-euro ayizigidi eziyi-142. Le nkampani iqale unyaka ngezitolo ezintathu yavula ezinye eziyisithupha phakathi nonyaka, ukuze ifinyelele kuSepthemba 2012 inezitolo eziyisishiyagalolunye. Inkampani iphawula ukuthi izindleko zikhule ngaphezu kwemali engenayo evela ezindlekweni ezihambisana nokuvulwa kwezitolo ezintsha eziyisithupha, kepha ama-akhawunti akhombisa ukuthi umkhawulo ophelele (umehluko phakathi kwentengo lapho izitolo zaseSpain zidayisa khona imikhiqizo yazo nokuthi yini ekhokha Izinkampani ezingaphansi kwazo zase-Ireland) zemikhiqizo ethengiswa yi-subsidiary yaseSpain iphansi kakhulu kangangoba ayiyivumeli nokuthi ithathe izindleko zokuqasha kanye nabasebenzi bezitolo zayo.Ukulahleka kwenkampani engaphansi kukhiqiza izikweletu zentela eziyizigidi eziyi-6,5
Umphumela walokhu ukuthi i-Apple Retail Spain ilahlekelwe yimali eyizigidi ezingama-22 ngonyaka odlule. Lokhu kulahlekelwa akuvumeli nje kuphela ukuthi ungakhokhi intela kepha futhi nokubhalisela izimpahla zentela ezibhekiswe kuMgcinimafa (izintela ezizogcinwa ngokuzayo) zama-euro ayizigidi ezingama-6,5. Lezo zimpahla zentela zidlula intela ephansi ekhokhwe ngomunye umuntu oxhumana naye.
Yize i-Apple Retail Spain ne-Apple Marketing Iberia ingahlanganisi imisebenzi yayo ngezinhloso zentela futhi ngayinye ikhokha intela yodwa, isamba salezo zibalo ezimbili siholela esiphethweni sokuthi ngo-2012, ngemuva kokuthengiswa kwerekhodi kwemikhiqizo yabo eSpain, ibhalansi yokugcina ukuthi nguMgcinimafa okukweletayo akhokhe ku-Apple (ngokunciphisa intela esikhathini esizayo) hhayi i-Apple okufanele ikhokhe uMgcinimafa.
