Ama-podcast abe yindlela entsha yokudla okuqukethwe kubasebenzisi abaningi. Ku-iTunes singathola inombolo enkulu yama-podcast ahlobene cishe nanoma yisiphi isihloko, kusuka kwezobuchwepheshe kuye kwezemidlalo, ngokusebenzisa izinkondlo, izindaba, i-cinema, uchungechunge lwe-TV… Ama-podcast anokuqukethwe abasebenzisi abakwenzayo nabakuthumelayo kungxenyekazi yabo ukuze babelane ngakho nabo bonke abasebenzisi abanentshisekelo.
Ngokusho kweThe New York Times, u-Apple ubungaze umhlangano nabalobi be-podcast abayisikhombisa abanethonya elikhulu emphakathini we-podcast, nokuthi kukhona phezulu iTunes okulandwayo. Lo mhlangano ububanjelwe emahhovisi aseCupertino kanti inhloso enkulu bekuwukuzibonela mathupha ukukhathazeka nokungabaza kwalo mphakathi.
Ngokuthola kwaleli phephandaba, ukukhathazeka kokuqala okuvezwe ngabadlali be-podcast kwaba amathuba okuthi ungathola imali ngohlobo oluthile lokubhaliselwe. Futhi njengoba ingekho indlela yokwazi ukuthi izethameli zokurekhodwayo zingobani, ama-podcasters awakwazi ukunikela ngemininingwane kumakhasimende angahle afise ukuxhasa okuqoshiwe kwawo. Ngokusobala le datha itholakala kuphela enkampanini futhi okwamanje ayisabelani ngayo.
Ezinye izinkinga ezibhekene nabapodcasters azisebenzi ukwabelana ngamathuba ngezokuxhumana ukuqoshwa kwakhe okuvela ku-iTunes, lapho singeke sithole khona inkinobho yokwabelana ngamanethiwekhi omphakathi. Kumele nje ukopishe isixhumanisi bese usaba ngesandla uma sifuna ukufinyelela izithameli eziningi.
U-Eddy Cue, isikhulu esiphezulu se-iTunes, wayengekho emhlanganweni, kepha abasebenzi ababewubizile, bazisa uCue ngemininingwane yomhlangano ngenxa yalokho waphawula ukuthi “sinabantu abaningi abasebenza kwi-podcasting, kufaka phakathi onjiniyela, abahleli nabahleli bohlelo. Ama-podcast anesikhala esigodliwe kwa-Apple »
