Impela iningi lenu liqaphele ukuthi imikhiqizo ye-Apple cishe njalo ibiza imali efanayo kuzo zonke izitolo. Manje usungaya kumthengisi onesizotha kunazo zonke, noma kwiketanga lamazwe amaningi kakhulu, ukwehluka kwamanani, isikhathi esiningi, akukho, futhi uma akhona, akude nokubaluleka. Kuphela leyo mikhiqizo eyekiwe enezaphulelo ezinkulu. Ngenkathi izitolo ezinkulu zinikela ngamadili amahle kuma-laptops, ama-desktops noma amaphilisi, imikhiqizo ye-Apple iyaqhubeka ngamanani ayo angashintshi unyaka wonke. Uyithola kanjani?
Isu elilandelayo kulula ukuliqonda: amamaki wabathengisi mancane. UManzana inikeza imikhiqizo yayo kubathengisi ngamanani asondele kakhulu entengo yokuthengisa. Ngale ndlela, i-Apple iqinisekisa ukuthi abathengisi abakwazi ukwenza amadili amahle, ngaphandle kwalapho belahlekelwa yimali ngokuthengisa ukuze kutholakale amakhasimende athi emva kwalokho athenge izesekeli zemikhiqizo ye-Apple, eshiya umkhawulo wenzuzo ethe xaxa. Okokugcina akusho ukuthi kuvame kakhulu, kepha kuyisu lokuthi ezinye izitolo ezinkulu zilandele ngezikhathi ezithile.
Ingabe lokhu kuzuzisa i-Apple? Ngokusobala yebo. Ngakolunye uhlangothi, ivimbela izitolo ezinkulu, ezinokubakhona okuningi emhlabeni wonke kune-Apple ene-Apple Stores, kusuka amanani ancintisana namanani asemthethweni we-Apple. Ngokusobala, inzuzo etholwa yi-Apple ngokuthengisa ngenethiwekhi yayo yezitolo ezisemthethweni noma isitolo sayo esiku-inthanethi inkulu kunaleyo etholakale ngokuthengisa indawo enkulu, futhi kungaba yinto engenangqondo ngabo ukuthola inzuzo ethe xaxa ukulimaza ama-Apple Stores abo . Ngakolunye uhlangothi, iyakwazi ukugcina leso sithombe "semikhiqizo ye-premium", ebiza cishe ngokufana nasesitolo oya kuso.
Iziphi izinzuzo ezitholwa yizitolo ezidayisa imikhiqizo ye-Apple? Yebo, ngqo ngokuthengiswa kwemikhiqizo yabo abazitholi izinzuzo ezinkulu zezomnotho, kodwa ngokungaqondile. Ukuthengiswa komkhiqizo we-Apple kuhambisana nezinsiza eziningi amamaki awo aphakeme kakhulu, futhi futhi yini indawo enkulu engathengisi ama-Macbook noma ama-iPads? Kulungile lokho. Yiziphi izinzuzo ezinazo kubathengi? Yebo, ngokusobala, cishe akekho, ngoba asikwazi ukuzuza kokunikezwayo okwenzeka kweminye imikhiqizo. Futhi uma ngithi "cishe akekho" kungenxa yokuthi kukhona ezinye, futhi uma ufuna ukuthenga iMacbook Retina entsha enamasentimitha ayi-13Awudingi ukuzulazula kakhulu ukuthola intengo enhle, ngoba kubiza okufanayo kuyo yonke indawo.
Imininingwane engaphezulu - I-Macbook Pro entsha engu-13 intshi eneRetina Display
Umthombo - MacWorld