Akunandaba ukuthi ubani uyayithanda, IGoogle iyinkosi engenakuphikiswa yokukhangisa nge-inthanethiEmpeleni, ingenye yemithombo yayo emikhulu yemali engenayo, ngaphezu kokuthi ipulatifomu yayo ye-AdSense ne-AdWords isetshenziswa kakhulu yibo bonke abasebenzisi abafuna ukukhangisa kwi-intanethi noma ukuthola izinzuzo ngokufaka izikhangiso kumakhasi abo ewebhu.
USteve Jobs wethule lo mnikelo omusha wabakhandi bezikhumba ngo-2010, kepha kusukela manje kubonakala sengathi ababaningi onjiniyela abakhethe ukuyisebenzisa, ikakhulukazi ngenxa yobunzima obubandakanyekile ekusetshenzisweni kwabo ngaphezu kwedatha encane i-Apple enikeze abakhangisi ukuqondisa imikhankaso yabo.
I-Apple bekulokhu kunjalo nomona kakhulu maqondana nobumfihlo bemininingwane yabasebenzisi bayo Futhi ukungakwazi ukuhlinzeka ngemininingwane kubantu besithathu ukuqondisa ukukhangisa kungukukhubazeka okukhulu ukuze kuphumelele kakhulu kunokukuqondisa kubo bonke abasebenzisi ngokulinganayo, ngakho-ke abafana be-Apple bazovala inkonzo ngoJuni 30 wale ndunu efanayo.
Ngemuva kwalesi simemezelo, esenziwe ngoJanuwari 15, abakwa-Apple banqume ukungangezi ezinye izipesheli kepha lezo ezisasebenza zizokwenza lokho ngaphandle kokuphazamiseka kuze kube nguJuni 30, usuku okuzovalwa ngalo insiza. Ezinsukwini ezimbalwa ngemuva kwalesi simemezelo, amahemuhemu aseqalile ukuvela ngalokhu ukwenziwa kwe-Apple kwepulatifomu yesikhangiso entsha ehlanganisiwe, ezongena esikhundleni se-iAds, ukusebenza kwayo kungaba lula kakhulu futhi kungamelana ne-Google enamandla onke, hhayi njengamanje, kepha uma beqhubeka nemikhawulo efanayo yobumfihlo, kuzofana nokushaya udonga futhi.