Yize i-Apple ingajwayele ukungenelela emihlanganweni efana neCES noma iMobile World Congress, empeleni selokhu yaqala kusukela ngo-1992, kulo nyaka u-2020 ubalulekile. Inkampani yaseMelika imelwe ngokusemthethweni nguJane Horvath. Bekungekhona ukwethula noma yini eseyintsha kwezobuchwepheshe, ngoba i-Apple isivele izenzela ezayo izethulo, kepha ukuba yingxenye yetafula eliyindilinga lokushintshisana ngemibono.
Itafula eliyindilinga elinesihloko esithi "Isikhulu sobumfihlo", ihlolwe nguRajeev Chand (Umholi Wocwaningo kanye noPhiko Lomlingani); URebecca Kelly Slaughter (Ovela KuFederal Trade Commission); U-Erin Eagan (Umqondisi Wezinqubomgomo Zobumfihlo ku-Facebook) noJane Horvath (Umqondisi Wobumfihlo e-Apple).
U-Apple wayengekho emcimbini ofanayo kusukela ngo-1992
Usuyazi vele ukuthi kulezi zinsuku i- Umbukiso wezeMpahla zabasebenzisi (CES) kwenzekani eLas Vegas kusuka ngoJanuwari 7 kuya kuJanuwari 10. Kulezi zinsuku, izinkampani zilwela ukwethula intuthuko yakamuva yezobuchwepheshe ezokwanda kulo nyaka ezimakethe zaseMelika nezomhlaba.
Noma kunjalo Apple ayihlanganyeli ngqo kulezi zingqungquthela, yebo Siyazi ukuthi ufuna ukuzibeka nge-HomeKit. Izinkampani eziningi Bethula imikhiqizo ehambisana nalobu buchwepheshe. Kepha lo nyaka ubaluleke kakhulu ngoba inkampani inabamele bangempela kwi-CES yalo nyaka ngesandla soMqondisi Wobumfihlo.
Ku-CES, akuwona wonke amagajethi azoboniswa. Kunezethulo okufanele zicatshangelwe ezingafanele ukuphuthelwa. Omunye wabo ukhuluma ngemfihlo yawo wonke la magajethi ethulwa kulezi zinsuku. Ubuchwepheshe bungaba kanjani umlingani omkhulu kepha futhi kube nomgodi omkhulu lapho izinkulungwane zemininingwane yangasese yabasebenzisi zingaphunyuka khona.
Ubumfihlo bubalulekile ku-Apple njengokubuyela ku-CES
Etafuleni eliyindilinga uRajeev Chand alinganise kulo, konke lokhu kuxoxiwe futhi i-Apple ibikhona kulo. Okuthile okwakungakaze kwenzeke kusukela ngo-1992. Ubumfihlo yinto ebalulekile enkampanini yaseMelika ukuthi ibuyele kulolu hlobo lomcimbi.
Umbono we-Apple, owulethwe etafuleni ngumqondisi wawo, bekungukukhuthaza izindinganiso eziqinile zobumfihlo nezinyathelo ezithathwayo ukuvikela umsebenzisi ngaphakathi kwenkampani. Uthe umgomo ka-Apple 'Beka abathengi esihlalweni somshayeli' ukuqinisekisa ukuthi banamandla okulawula ngokuphelele idatha yabo.
Enye yemishwana eqoshiwe kube lapho ngilungisa lokho: kwe-Apple, indlela yobumfihlo iqala kusukela ekuqaleni, “Kuwo wonke umkhiqizo omusha, ngisho nasezigabeni zokuqala zokwakha, sinonjiniyela wobumfihlo nommeli wobumfihlo onikezwe ukusebenza nethimba ». Into ekhombisa lokho I-Apple ayihluphi nemidlalo uma kukhulunywa ngokuvikela umsebenzisi wokugcina.
Omunye wabantu abenza umzamo omkhulu kulo msebenzi wokuvikela idatha yi-CEO yenkampani uqobo. UTim Cook ukusho lokhu kaningana futhi nezimemezelo ezethulwa yinkampani nazo zikhanyisa kakhulu. UHorvath uthe maqondana nalokhu ukuthi "uTim Cook uzibophezele ngokumangazayo kwezobumfihlo futhi ungena enkampanini."
Isikhathi futhi sokuphikisana enkulumweni
Kwakukhona nesikhathi etafuleni ngempikiswano eyaqhamuka kuKhomishani Slaughter, esho lokho "ubekhathazekile ngendawo yonke lapho umthwalo wonke wokuvikela idatha uwela kubathengi". Kodwa-ke, kulesi sitatimende uthole impendulo esheshayo futhi enamandla ku-Apple, ochaze izinyathelo ezamukelwe ukugwema lokho kugomela:
- Ubumfihlo obuhlukile
- Iyacubungula kudivayisi
- Izinkomba ezingahleliwe zeSiri neMephu. Unikeze isibonelo aqonda kahle ngaso ukuthi i-Apple isebenza kanjaniUma ubuza iSiri ngesimo sezulu, i-Apple isebenzisa kuphela idatha yakho ezingeni ledolobha ukugwema ukuqoqa imininingwane yendawo ethize. Kepha uma ucela uSiri ukuthi athole izitolo ezitolo eziseduze nawe, uSiri usebenzisa i-latitude nobude ukuqinisekisa ukuthi ikunikeza izincomo eziseduze.
I-Apple ikwenze kwacaca kakhulu ukuma kwayo kubumfihlo nezindlela ezilandelwayo ukukufeza, into abanye abancintisana nabo abangenakusho okufanayo.
