Unyaka wonke, inkampani ezinze eCupertino ithenga izinkampani zazo zonke izinhlobo ikakhulukazi ezihlobene nobuchwepheshe, ngezizathu ezahlukahlukene ezingakaze zabelane nabezindaba. Ezinsukwini ezimbalwa ezedlule, u-Apple ukuqinisekisile ukuthengwa kwale nkampani I-NextVR, inkampani yangempela engokoqobo. Manje sekuyithuba lenkampani elise-Ontario (Canada) elibizwa nge-Unductiv.
Ukuthengwa kwale nkampani, eyasungulwa ngoprofesa baseStanford University, IWaterloo neWisconsin, ngokusobala kugxile ekuthuthukiseni uSiri, umsizi omdala kunabo bonke emhlabeni wezobuchwepheshe, ukusebenza kwakhe kusacishe kufane nalokho asinika kona ngo-2011, lapho kuza nokwethulwa kwama-iPhone 4s.
I-Apple ithole inkampani yokufunda imishini i-Inductiv Inc ngaleyo ndlela ukujoyina ukutholwa okungaphezu kweshumi nambili ehlobene ne-Artificial Intelligence ye-giant technology eminyakeni yamuva. Ngokusho kukaBloomberg, ithimba lobunjiniyela le-Inductiv lijoyine i-Apple emasontweni ambalwa edlule ukusebenzela iSiri, ukufunda ngomshini nesayensi yedatha ngokuhlanganyela UJohn giannandrea, ikhanda lamanje likaSiri futhi oza ku-Apple evela kwaGoogle.
I-Inductiv isebenzisa i-Artificial Intelligence ukwenza shintsha umsebenzi wokuhlonza nokulungisa amaphutha kudatha, idatha engasetshenziselwa ukusiza ukufunda komshini, inqubo ezosiza uSiri ukunciphisa ukuncika komsebenzisi.
Omunye wabasunguli be-Inductiv, uChristopher Ré, uprofesa eStanford, naye wayenjalo umsunguli wenye yezinkampani i-Apple eyazithola ngo-2017. Kusuka eBloomberg baqinisekisa ukuthi i-Apple yenza konke okusemandleni ukuthuthukisa ulwazi lomsebenzisi noSiri ngokuthembela ekufundeni komshini nasekuhlakanipheni okufakelwa kakhulu kwe-avant-garde.