Phakathi kwamalungelo obunikazi amasha abhaliswe yi-Apple ahlobene nezikrini ze-3D, iqiniso elingathandwa kwabathelisi esikubona kanye neqiniso, bayaqhubeka nokwengeza izindaba ezintsha zokuthenga ezihlobene nalobu buchwepheshe ne-Apple. Ngalesi sikhathi abafana baseCupertino banqume ukuthenga inkampani iMetaio, isiqalo esihlobene ne- ukungathandwa kwabathelisi esikubona ngokoqobo nombono wekhompyutha ngokusho kweminye imithombo yezindaba.
Okucacayo ukuthi lobu buchwepheshe sebuvele ekhona e-Apple nakwezinye izinkampani zobuchwepheshe kuze kube namuhla, ngakho-ke kujwayelekile ukuthi siqhubeke nokubona lolu hlobo lokuthengwa nezindaba ezihlobene namalungelo obunikazi kokungokoqobo okubonakalayo nokungathandwa kwabathelisi esikubona.
Ukuthola okwakamuva okuncane enkampanini yeMetaio, singasho ukuthi iyinkampani yaseJalimane nokuthi ekuqaleni yadalwa yiVolkswagen eyaziwayo (uma ingeyezimoto) futhi muva nje Wasebenzela i-Ikea noma uFerrari wase-Italy. Manje ukuqala kwe-Apple kuzojoyina imisebenzi yokwenza ngcono nokukhulisa izici zeMephu, ezizokwenza kube nokwenzeka ukusebenzisa ukungathandwa kwabathelisi esikubona kuyo nokunikela, ngokwesibonelo, ithuba lokusetshenziswa kukit yeVR enelungelo lobunikazi le-Apple nokubona imenyu yokudlela evela ngaphandle.
Akekho umuntu ngaphandle kwe-Apple owaziyo amathuba angempela ahlinzekwa yilokhu kuthenga, kodwa kuyiqiniso ukuthi kancane kancane sibona izindaba eziningi ezihlobene nalobu buchwepheshe futhi ngubani owaziyo ukuthi ngemuva kwe-Apple Watch umkhiqizo olandelayo we-Apple uzoba izibuko ze-VR.