Ukubuyela emuva ngesikhathi, uSteve Jobs ubuyele ngokusemthethweni ku-Apple ngasekupheleni kuka-1996, lapho inkampani ithola i-NEXT ne uqoke kabusha Imisebenzi njenge-CEO efanayo. Kamuva, ngo-1998, wabheka ukwambulwa kwe-iMac yoqobo futhi wathatha i-U-turn e-Apple ehola inkampani ngendlela efanele ekugcineni eyayizoholela ekukhuphukeni komlotha, ithole impumelelo enkulu kusuka kulowo mzuzu kuqhubeke. Ngakho-ke, lo mcimbi uthathwa njengokuma okuphelele emlandweni we-Apple.
Lesi sethulo esabanjwa ngoMeyi 6, 1998 sabizwa nge- "Back on Track" (Emuva kuthrekhi) futhi sethula iMac ehluke ngokuphelele ekwakhiweni komunye umkhiqizo we-Apple nokuthi yadalwa nguJony Ive, iqembu elaphakamisa impikiswano enkulu phakathi kwabalandeli be-Apple kodwa lokho kwagcina kuphumelele kulokho okwaba yimpumelelo yokuthengisa.
Kule mpelasonto edlule, lowo mcimbi uphinde wenziwa kabusha eSan Francisco njengengxenye yesigcawu esizokwenzeka okulandelayo uSteve Jobs biopic Kudlala uMichael Fassbender. Ezigcawini ezithwetshuliwe, kungabonakala isixuku sabantu ngaphakathi kwebhilidi lapho okwenzeke khona ingqayizivele ngama-poster abonisa ibinzana le-Apple manje elithi "Think Different", kanye nezinye izikhangiso ezibonisa igama negama. I-Apple logo kanye negama iMac .
Kwesinye isigcawu esiqoshwe phesheya, okungeziwe kuziphatha njengabalandeli be-Apple ngijabule ngokubuya kukaMisebenzi enkampanini, ngamabhanela akukwamukela futhi uqhathanisa umcimbi wokwethulwa kokuqala kweMacintosh nezinto ezinkulu ezisunguliwe zomlando wesintu.
Umbhalo wefilimu uphethe u-Aaron Sorkin, umklomelo we-Academy womlobi wesikrini futhi okuveze ukuthi le filimu izophenduka cishe ukwethulwa kwemikhiqizo emithathu ephambili emlandweni we-Apple lapho ngokusobala izophetha ngokuqala kwe-iMac ngo-1998. Njengoba ngishilo ngenhla, uzolingisa uFassbender NjengeMisebenzi futhi iqondiswe ngumnqobi we-Oscar uDanny Boyle, le filimu kulindeleke ukuthi ingene kumathiyetha ngo-Okthoba 9 eMelika.