NgoJulayi wangonyaka odlule, I-Apple ne-IBM Bamemezele inhlangano entsha ngenhloso yokwenza lula ukuxhumana phakathi kwabo, futhi benze usizo oluthile ngaphandle kwesithiyo. Njengengxenye yalokho kubambisana okuvezwe ngabakwaMacRumors, i-IBM ihlela ukunikela nge-Apple Watchs kufayela le- mahhala, noma okwamanje izindleko ezincishisiwe okunenjongo kubasebenzi bakho. Lokhu kuza njengengxenye yesinyathelo esibiziwe 'Zinikele Kwezempilo' yenkampani yokunakekelwa kwezempilo kwabasebenzi bayo, lapho iwashi le-Apple elizokwabiwa khona ngenqubomgomo yomshuwalense ngokwezempilo yenkampani, kubasebenzi bayo.
Ubudlelwano bezempilo ne-Apple Watch busobala. Vele ngokubambisana phakathi kwe-Apple ne-IBM benza abasebenzi be-IBM bathuthuke, besiza i- umsebenzi kubo, futhi ngokunengqondo ngempilo yabo, okuthi ngokuhamba kwesikhathi izuzise i-IBM. Ngokuphikisana nombango omkhulu izinkampani zobuchwepheshe ezivame ukuba nawo, kule ndatshana engikushilo emasontweni ambalwa edlule, ikhombisa ngenhla ukuthi Ama-Mac enza impilo ibe lula ku-IBM, nozwela phakathi kwalezi zinkampani zombili luyakhonjiswa.