Nge-tweet yakamuva evela ku-CEO we-Apple kwi-akhawunti yakhe ye-Twitter, igalelo lezomnotho elenziwe yi-Apple ukuqhubeka nokulwa liyaziwa ngokumelene negciwane lengculaza. Le mali i-Apple ekwazile ukuyinyusa ngomugqa wayo womkhiqizo obizwa ngokuthi, (PRODUCT) RED ibalulekile kepha ayikaze yenele, kufanele siqhubeke nokuxhasa imbangela.
Ububanzi bamadivayisi nezesekeli bebelokhu betholakala esitolo senkampani kusukela ngo-2006, kepha eminyakeni edlule inkampani yaseCupertino ibilokhu ingeza imikhiqizo eminingi kulayini womkhiqizo kuze kube finyelela ku-iPhone, okokuqala esikubonile nge-iPhone 7 futhi lokho sekuyatholakala nge-iPhone 8 no-8 Plus, ama-headphone, amacala, imichilo, njll., ngakho-ke isamba seminikelo eyenziwe yi-Apple sibe sikhulu ngokuhamba kwesikhathi.
Bakwazile ukunikela ngokunye futhi akukho okungaphansi kwalokho Ama-dollar ayi-200. Lona ngumyalezo owashiywa nguCook uqobo, nokuthola ukukhishwa kwabezindaba okwakhishwa yi-Apple ukugqamisa umsebenzi owenziwayo, ikakhulukazi emazweni anjengeKenya nakwamanye amazwe:
I-Apple iyaziqhenya ngokusekela @NET nabasebenzi bezempilo kulo lonke elase-Afrika ekulweni nengculazi. Ngaphandle kokuhlolwa nokwelashwa, umusa wabo nokuzwela kwabo kuyasiza ekunqandeni ukusabalala kanye nokucwaswa kwe-HIV. https://t.co/WacbNWFVWg
- U-Tim Cook (@t_cook) Novemba 29 we-2018
UDisemba 1 wusuku lomhlaba lwengculazi futhi kwa-Apple bazophendukela eminikelweni njengoba kuchaziwe yiphini likamongameli wezokukhangiswa kwemikhiqizo uGreg Joswiak, engxoxweni ne-CNET futhi bazonikela ngedola eli-1 ngomkhiqizo ngamunye othengiwe kuze kube nguDisemba 7 olandelayo. Lokhu yinto abebeyenza isikhathi eside nokuthi ekuqaleni kungabonakala kuyimali encane kepha kugcina sekunezela isibalo esihle sokunikela. Kulokhu, kuhlukile eminikelweni ye (RED) uqobo lwayo, kuyisinyathelo esizimele.