Njengoba nonke nazi, uSteve Jobs wayengumsunguli kanye ne-CEO ye-Apple, noma kunjalo impumelelo ifike esigabeni sakhe sesibili enkampanini, ngenkathi ebuya ekupheleni kweminyaka yama-90s futhi wakwazi ukuthatha izintambo zenkampani ukuyihola emzileni ofanele futhi ayilondoloze, ngoba ngaleso sikhathi wayelahlekelwa yimali futhi kwaba yisikhathi ngaphambi kokuba avale.
Phakathi neminyaka yakhe ekude ne-Apple, wasebenza kwezinye izinkampani namaphrojekthi, kufaka phakathi Okulandelayo, inkampani ye-cube emnyama, futhi Pixar, lapho kwakuyinsika ebalulekile. Ukube bekungekho ngaye, ngabe asizange sihlangane noNemo, The Incredibles noWall-e. Le yindaba yesitudiyo sopopayi nomsunguli weBitten Apple.
Umsuka we-PIXAR
Ngo-1974, u-Alexander Schure wasungula iComputer Graphics Lab, isitudiyo ayezohlanganisa kuso ososayensi namakhompyutha thuthukisa ifilimu yokuqala eyenziwe ngopopayi bedijithali. Ngenxa yezinkinga zezezimali nezomsebenzi, bagcina bewushiyile lo mqondo futhi bajoyina uGeorge Lucas bayosebenza eLucasFilm. Lapho bakwazile ukuthuthukisa ubuchwepheshe babo futhi bandise amakhono abo, ngoba baba nemiphumela yamafilimu amaningi.
Kamuva, ngo-1986, zasungulwa njengenkampani ezimele. Inkinga ibifana njalonjalo, imali. Futhi ubani owayenemali futhi owayezimisele ukutshala imali kokuthile okuvelele nokuyingozi kangaka? USteve Jobs, owayesanda kuxoshwa yi-Apple futhi kungathiwa ungenzi lutho, yize ayesebenza kwezinye izinto futhi elungiselela Okulandelayo. $ 5 million kwakumele akhokhe uGeorge Lucas ngamalungelo kubo bonke ubuchwepheshe bePstrong. Imisebenzi ayizange ihlale ingumholi wale nkampani, kepha yayilinganiselwe ekubeni ngusihlalo weBhodi Yabaqondisi.
UPstrong wayefuna ukubuyela emcabangweni wokudala ifilimu enophawu lwedijithali, kepha ekuqaleni yayizinikele ekuthengiseni i-hardware yobuchwepheshe bayo. Ukuthengisa bekungeyona into yakhe. Bathuthukise izikhindi eziningana futhi baqhubeka nokwenza ngcono imiphumela yabo, isitayela sabo namandla abo.
Indaba Yamathoyizi, iDisney noSteve Jobs
Ukuphumelela kweTin Toy emfushane, kukhuthaze abakwaDisney ukuthi benze ifilimu ngokususelwa kulo mbono. Inkinga kwaba ukuthi UPstrong uzoba yiWalt Disney Feature animation, NoSteve Jobs wayengakufuni lokho, ngakho-ke wenza izinguquko enkampanini futhi waqala kabusha njengomnikazi kuphela. Ekugcineni, wahlala namandla. Wanciphisa abasebenzi futhi waphumelela ekuqedeni ngempumelelo izingxoxo neDisney. Bebezoxhasa ngemali iphrojekthi yeToy Story, kepha banelungelo lokuhlehla nganoma yisiphi isikhathi bese beyishiya i-movie.
Ngenkathi benza i-Toy Story, amalungu eqembu likaPstrong awaphumulanga, futhi babelungisa izisekelo zamafilimu namaphrojekthi abo alandelayo. Ekugcineni, ngenkathi kukhishwa iToy Story emidlalo yaseshashalazini, kwaba yimpumelelo enkulu kangangokuba uPstrong wathola ikusasa elithembisayo embonini yamafilimu. Akukhona nje kuphela ukuthi babeyizinguquko kumasu, isitayela nobuchwepheshe, kepha futhi nengoma yomculo nendaba kwakumangalisa. Bawine imiklomelo embalwa futhi bathola ama- $ 361 million emhlabeni jikelele.
Buyela emuva ku-Apple noPstrong usendleleni
Ngo-1997 uSteve Jobs ukwazile ukubuyela ku-Apple bese eqala ukushintsha izinto enkampanini futhi ubenze bacabange ngokuhlukile. Ngemuva konyaka, wethula iMac futhi waqala inguquko ye-apula elilonyiwe, elizoqhubeka ne-iPod, i-iPhone njll. Yonke leyo ndaba uyayazi. Manje izintambo ziphethwe ngumhlangano wabaninimasheya noTim Cook. Yize kunezinqumo ezithile ezingabazisi, jikelele angicabangi ukuthi benza umsebenzi omubi futhi ngiyayithanda indlela i-Apple ethuthuke ngayo, yize manje ukuthengiswa kwe-iPhone okuwa.
Mayelana noPstrong, USteve Jobs wayekhona ekuqaleni nasekudalweni kweToy Story, yize kancane kancane egxila kumakhompyutha futhi eshiya izithombe ngemuva. Vele, uyaqhubeka nokusebenza nabo futhi asebenzisane noPstrong kuze kube ngu-2011, lapho esula khona e-Apple ngenxa yokugula kwakhe.
Ngabe uyawazi umlando kaPstrong nokusondelana kwawo ne-CEO ye-Apple?