Kwabaningi, ukuqala ukusebenza kwa-Apple kungasho ukufeza iphupho, kepha kwabanye kungenye nje inkampani okufanele badlule kuyo ukuze bathole ulwazi. Lokhu kube njalo ngalowo owayeyisekela likamongameli jikelele wezitolo zakwa-Apple, uBob Kupbens, njengoba eshiye phansi umsebenzi ngokuzithandela.
Ngemuva kweminyaka emibili nezinyanga ezimbili nje vo Bob kupbens ufike kwa-Apple, yena uqobo unqume ukuthi ufuna ukufisela omunye umsebenzi kwenye inkampani okungakabikho datha kuyo. Ngale nhlangano siyabona ukuthi kwabaningi, ukusebenza e-Apple akuyona into enhle njengabanye.
UBob Kupbens ujoyine i-Apple ngoMashi 2014, ngaleso sikhathi ubeshiya isikhundla esedlule njengePhini Likamongameli eDelta Airlines ukuze afike eCupertino athathe isikhundla manje ishiya ngemuva kwamawa ukuthi ibingenamnikazi eminyakeni emibili ngenxa yokwakhiwa kabusha kwangaphakathi kwa-Apple.
Uma ulandele yonke iminyakazo ye-Apple uzokwazi ukuthi yena kanye no-Angela Ahrendts noJony Ive kube yibo abathathe izinqumo zokugcina zobuhle obusha be-Apple Isitolo se-Apple ukuthi njengamanje siyakujabulela kanye nokufika eChina kwe-Apple Store enkulu kunazo zonke.
Manje, lesi sikhundla sishiyiwe okwesibili futhi i-Apple kuzodingeka ifune inketho entsha ngokushesha okukhulu, ikakhulukazi lapho ku-WWDC 2016 kucatshangwa ukuthi imikhiqizo emisha izofika nezitolo kuzodingeka ziyilungiselele. Okwamanje, impela U-Ahrendts no-Ive bazokwazi ukuthi bangasisingatha kanjani lesi simo sesikhashana.
