Njengoba amasonto edlula, i-Apple ikhulisa ikhathalogi etholakala kwisevisi yayo yokusakaza ividiyo, ingeza iziqephu ezintsha njalo ngesonto zochungechunge ezintathu ezithakazelisa kakhulu abasenza sitholakale kuzo: Bheka, Umbukiso Wasekuseni kanye Naso Sonke Isintu.
Ngenkathi silindele ukukhonjiswa kochungechunge lweServant, indawo entsha kaM. Night Shyamalan yokungena emhlabeni wethelevishini, i-Apple isinikeza uhlelo olusha. Sikhuluma nge-The Oprah Reading Club. Isahluko sokuqala salolu chungechunge lwezinhlelo manje sesiyatholakala ngokubamba iqhaza kweTa-Nehisi Coates.
Iklabhu lezincwadi lika-Oprah liyasivumela jabulela izingxoxo eziqotho nabalobi abamangalisayo, ngokusho kwencazelo yalolu chungechunge. Isahluko ngasinye sizoba nesimenywa esisha okuzoxoxwa naso ngencwadi ebekelwe yona. Singasho ukuthi ifana neklabhu yezincwadi yesimanje evuleleke kuwo wonke umuntu.
Isiqephu sokuqala esitholakalayo sinesihloko esithi Ta-Nehisi Coates: The Water Dancer, lapho u-Oprah akhuluma khona nomlobi nge umthelela wamasiko womsebenzi wakhe. Lesi siqephu sokuqala, njengaso sonke i-Apple esizosinika sona sohlelo lwe-Oprah, silalelwayo kuphela esiNgisini, noma kunjalo, siyatholakala ngemibhalo engezansi ngeSpanishi.
Kungekudala ngemuva kwesimemezelo esisemthethweni sesivumelwano i-Apple efinyelele ku-Oprah, wathi wayengenazo izinhlelo zokuqhubeka nezinhlelo zakhe ezijwayelekile zezinkulumo ezamenza waduma kakhulu, ngaphakathi nangaphandle kwe-United States, yingakho kunjalo ikakhulukazi kugadla ini qhubeka nokusebenzisa ifomethi efanayo ngaphandle kokukhangisa ngenye indlela.
Izizathu eziholele u-Oprah ukuthi asayine i-Apple kungenxa yezethameli, ngoba insiza yokusakaza ividiyo ka-Apple ikuvumela ukuthi ufinyelele izithameli ezinkulu kakhulu kunaleyo ngqo ngeplatifomu yakho, I-Oprah Winfrey Network, ipulatifomu ayakha ngemuva kokushiya i-CBS lapho akwazi khona ukuba yisihlabani akuso namuhla emhlabeni wethelevishini yase-United States.
