Kubukeka sengathi umkhakha wamadivayisi agqokekayo noma okugqokiwe uhlangabezane nokukhula okuphawulekayo ezinyangeni eziyishumi nambili ezedlule, futhi ikakhulukazi amadivayisi akhiqizwe yi-Chinese giant Xiaomi, kanye ne-Apple giant Apple.
Ngokuya ngemininingwane yombiko wokugcina olungiselelwe abeluleki be-IDC, i-Apple Watch ibhekane nokuthengiswa okumnandi ngekota yokugcina ka-2016 okukuvumele ukuthi kuhlanganise indawo yesithathu efanelekayo okuthe, nokho, kwasibekelwa ukukhula okumangazayo kwamadivayisi weXiaomi. Kuzona zozimbili lezi zimo, lokhu kukhula kuze nokulimala okukhulu kukaFitbit.
I-Apple Watch ihlala nethusi
Ukube besibhekene nomqhudelwano wama-Olimpiki, i-Apple Watch ibingenakukukhetha ngaphandle kokuthola indondo yethusi, noma kunjalo, iqiniso ukuthi izibalo zingcono kakhulu kunalokho obekulindelwe abaningi.
Kusukela yethulwa ngokusemthethweni ngo-Ephreli 2015, nangemva kokuqhamuka kokuqala, ukuthengiswa kwe-Apple Watch bekulokhu kuhamba kancane, noma kwehla, kepha ukwethulwa kochungechunge olusha 1 kanye nochungechunge 1, kubonakala ngathi kukhuthaze ukuthengisa. ikota lesine lonyaka we-2016, ohambelana nomkhuhlane wabathengi bakaKhisimusi, okungangabazeki ukuthi ube muhle kakhulu enkampanini.
Ngokombiko wakamuva ovela kubacebisi be-IDC emakethe yamadivayisi agqokekayo omhlaba jikelele, U-Apple noXiaomi babhekane nokukhula okuphawulekayo ngekota yokugcina ka-2016 ngenxa yokuthi ngubani ogcina ubuholi, uFitbit.
Akufanele sikhohlwe ukuthi ku Lesi situdiyo Kufaka phakathi ukugqokwa okuyisisekelo (ukulinganisa amasongo namathrekhi wezinye izici zezempilo, ngokwesibonelo, iXiaomi Mi Band) namawashi ahlakaniphile noma amawashi asebenza kahle enza izinhlelo zokusebenza, njenge-Apple Watch.
Ngokuya ngemininingwane ehlinzekwe ngucwaningo lwe-IDC, ikota yokuqoshwa kwe-Apple ngokuya ngokuthengiswa kwe-Apple Watch kulethile Amayunithi ayizigidi ezingama-4,6 athengiswe ngekota yesine neyokugcina yanyakenye ngo-2016. Ngenxa yalokhu kubuya, i-Apple Watch ifinyelela i- ukukhula okwenyuka unyaka nonyaka kwamaphesenti ayi-13,0, okukuvumela ukuthi ithathe isikhundla sesithathu emakethe yamadivayisi agqokekayo yomhlaba ne Isabelo semakethe esingu-13,6%.
Kepha noma i-Apple ibone ikota yokurekhoda ekuthengisweni kwe-smartwatch sayo, inombolo yesibili etafuleni, UXiaomi, ukwazile ukukhulisa kakhulu ibanga elihlukanisa ne-apula.
Umdondoshiya waseChina UXiaomi ubhalise isaphulelo esikhulu kunazo zonke ngokukhula konyaka nonyaka ngama-96,2% kumayunithi ayizigidi ezi-5,2 athunyelwe ngekota yokugcina ka-2016, edlula i-Apple futhi ngaleyo ndlela afinyelela isikhundla sesibili.
UFitbit unikeza iXiaomi ne-Apple
Kokubili ukukhula kwe-Apple nokukhula kweXiaomi kwenzeka ngasikhathi sinye nokwehla okucijile okwenzeka kumholi wemakethe. I-Fitbi- esesikhundleni esiphakeme emakethe yokugqoka yomhlaba, ubhalise ukwehla ngo-22,7%, kuthengiswe amayunithi ayisigidi esingu-6,5 uma kuqhathaniswa nezigidi eziyi-8,4 kwikota efanayo ngonyaka odlule.
Emiphumeleni yemiholo yekota yesine, uFitbit uthe "uhlangabezane nesidingo esithambile kunaleso obekulindelekile ngamaholide sabalandeleli bezimakethe zethu ezivuthiwe kakhulu, ikakhulukazi ngeBlack Friday." I-IDC iphawula ukuthi izinombolo zayo zokuthengiswa kweFitbit zifaka nokuthunyelwa kwamawashi ama-Pebble neVector smartwatches.
Izindawo ezintathu zokuqala (i-Fitbit, i-Xiaomi ne-Apple, ngale ndlela) zilandelwa ngumenzi Garmin esikhundleni sesine okubuye kwehla ukwehla ngo-4%, yize kumnene kakhulu, kuthunyelwe amayunithi ayisigidi esingu-2,1, ne-Samsung isendaweni yesihlanu ngokukhula okungu-38% unyaka nonyaka kanye namayunithi ayisigidi esingu-1,9 athunyelwe.
Kubhalansi yomhlaba wonke, i-Apple Watch ilahlekelwe ukuthengisa
Yize i-Apple ingakhulumi ngokuningiliziwe ngokuthengiswa kwe-Apple Watch, ithe ithole izinombolo ezirekhodiwe ngesikhathi samaholide esibalulekile.
Mayelana nonyaka we-2015, i-IDC ikugcizelela lokho Ukuthengiswa kuka-Apple ngo-2016 kwehle kancane kusuka kumayunithi ayizigidi eziyi-11,6 kuya ezigidini eziyi-10,7Ngenkathi iXiaomi isuka kumayunithi ayizigidi eziyi-12 ngo-2015 yaya ezigidini eziyi-15,7 ngonyaka odlule kanti uFitbit wathumela inzuzo encane, amayunithi.
Sekukonke, imakethe yamathuluzi agqokekayo ikhule yaya esigabeni esiphakeme samayunithi ayizigidi ezingama-33,9 kwikota yesine, emele ukukhula konyaka nonyaka ngama-16,9%. I-IDC ilinganisela ukuthi ukuthunyelwa minyaka yonke kukhuphule ama-25% kuya kumadivayisi ayizigidi eziyi-102,4.
