Kusukela kwethulwa i-Apple TV yesizukulwane sesine, esikhathini esingaphezu konyaka odlule, i-Apple iye yathuthukisa kancane kancane ukusebenza okukuhlinzekayo kule divayisi. Ngokuvuselelwa okusha ngakunye, i-Apple ibilokhu isebenzisa yonke imisebenzi eyimemezele embhalweni wephrezentheshini kodwa ebingakatholakali lapho le divayisi ifika emakethe. Enye yezindaba zakamuva ezethulwe yi-Apple mayelana ne-Apple TV entsha uhlelo lwe-TV, uhlelo lokusebenza esingakwazi ngalo ukuphatha lonke uhlelo lwazo zonke izinsizakalo zevidiyo ezisakazwayo esisayiniwe, isicelo esingakwazi ukusifaka naku-iPhone naku-iPad.
Ziningi izinhlelo zokusebenza ze-iOS ezihambelana ngasikhathi sinye ne-Apple TV, kepha ngokungafani nalokhu asinayo ngaso sonke isikhathi, engasivimbela ngezikhathi ezithile thatha ithuba lesicelo noma umdlalo ohambelana ne-Apple TV etholakala mahhala mahhala. Njengoba izinhlelo zokusebenza zingolunye lwezimfanelo ezinhle zohlelo lwe-Apple ecosystem, inkampani isanda ukwandisa amathuba okuthenga izinhlelo ze-Apple TV ukuze sikwazi manje ukuthenga izinhlelo noma imidlalo ngqo kusuka kuselula noma kwi-Mac yethu.
Ngenxa ye-iTunes Link Maker labo abasethuthukile bangakwazi manje nikeza izixhumanisi eziqonde ngqo kuzinhlelo zokusebenza ezikhethekile ze-Apple TV, izixhumanisi ezizovula ngokuzenzakalela i-iTunes kwi-Mac noma ku-App Store uma siku-iPhone, i-iPad noma i-iPod touch. Ngenxa yezixhumanisi ezikhiqizwe ngaleli thuluzi, abathuthukisi manje sebekwazi ukuthuthukisa izinhlelo zabo ngezixhumanisi eziqondile ngaphandle kokuphoqa abasebenzisi ukuthi bafune uhlelo esitolo se-Apple TV. Okwamanje i-iTunes ayikuvumeli ukuthi uvakashele isitolo sohlelo lokusebenza lwe-Apple TV, kepha okungenani siyabona ukuthi inkampani isebenza kanjani kulokhu.