UTidal weza emakethe ezozama ukuba yisethenjwa emkhakheni womculo osakazayo enikeza ikhwalithi efanayo nezinye izinsizakalo zomculo ezisakazwayo ezinikezwa ngentengo efanayo, kodwa futhi wanikeza nethuba lokukhokha isabelo esiphindwe kabili, amadola ayi-19,99, ukuze bakwazi jabulela umculo ku-Hi-Fi. Njengamanje kuseyiyona kuphela insizakalo yomculo esakazwayo oyinikezayo, yize ezinyangeni ezimbalwa ezedlule sakukwazisa ngamahemuhemu abesakazeka mayelana nokuthi kungenzeka ukuthi iSpotify inikeze insizakalo efanayo.
Ekuqaleni kukaJulayi, uJay-Z, omunye wabanikazi beTidal ukhiphe i-albhamu yakhe entsha u-4: 44 ngokukhethekile, okukhethekile osekuvele kuphelile ngakho-ke uma sijwayele ukwenza i-Apple Music noma i-Spotify futhi sithanda lo mrepha, asidingi ukuvula i-akhawunti kuTidal
UTidal wayefuna ukulandela isu elifanayo elisetshenziswa yi-Apple kulo mkhakha, kepha njengoba bekulindelekile, uma kubhekwa inani lababhalisile lolu hlelo lomculo olunalo njengamanje, uJay-Z akafunanga ukunweba lo mbandela isikhathi eside kakhulu ukuze akwazi ukwenza imali nge-albhamu yakhe entsha ngama-greats okusakaza anamuhla: Apple Music and Spotify, okuhlangene kunenani eliphelele lababhalisile abayizigidi ezingama-80.
Njengoba uTidal ethengwe iqembu labaculi abakhethwe ngo-2015, Abantu abangu-3 sebevele badlulile enkampanini ukwenza isikhundla semenenja ephezulu, kepha kubonakala sengathi abanikazi abacacisanga kahle ngokuthi yini okufanele banikele ngayo noma ukuthi yini okufanele bayeke ukuyenza, futhi abamniki inkululeko umuntu abamqashile ukuba aphathe ukuphatha inkampani. Ekuqaleni konyaka, opharetha I-Sprint ithole ama-33% ale nsizakalo ngama- $ 200 wezigidi, futhi lokho ekuqaleni okwakungabonakala njengenhlangano yokusindisa inkampani ekucwaswa, ezinyangeni eziyisithupha kamuva sibona ukuthi ukusebenza kukaTidal kuhlala kunjalo, inhlekelele.
