"Uma ungakhokhi lutho, umkhiqizo uwena", noma okungenani kushiwo izinkundla ze-inthanethi. Kodwa namuhla ngeke sikhulume nganoma iyiphi inkundla noma uhlelo lokusebenza lwemvelaphi engabazekayo, kulesi sihloko sizokhuluma nge-whatsapp futhi siphendule umbuzo olandelayo Uyenza kanjani imali ku-whatsapp?
I-Whatsapp iyinethiwekhi yesibili esetshenziswa kakhulu, ekhona emazweni angaphezu kuka-180 futhi inabasebenzisi abangaphezu kwezigidigidi ezi-2. Uma uthi nhlá, lolu hlelo lokusebenza alubonakali lenze inzuzo eningi ngesevisi olunikezayo, abanye bangase babe nelukuluku lokwazi, futhi lokho kuyaqondakala. Yingakho namuhla ngifuna ukusebenzela ukususa lokho kungabaza, uma unesithakazelo sokwazi ukuthi i-WhatsApp yenza kanjani imali, qhubeka ufunda.
Yasungulwa ngo-2009 futhi yathengwa ngo-2014 ngabakwa-Facebook ngenani elingama-dollar ayizigidi eziyizinkulungwane ezingu-19. Ngesikhathi sokuthenga, uMark Zuckerberg uthembise ukugcina amaphuzu amabili enqubomgomo yenkundla: ngeke afake izikhangiso futhi idatha yomsebenzisi ngeke isetshenziswe. Esinye sezithembiso sagcinwa, nanamuhla, Whatsapp ayikhangisi; elinye iphuzu, nokho, lashiywa ngokuphelele.
Ngokushesha ngemva kokuthenga, inketho yokushaja ukubhaliswa konyaka kwedola elilodwa kwacatshangelwa, nakuba maduzane umqondo wachithwa. Ngo-2016 inkundla yakhokha inhlawulo yezinkulungwane ezingama-300 zamadola ngokwabelana ngedatha yabasebenzisi bayo ne-Facebook (okwamanje ebizwa ngokuthi i-Meta). Le yindlela imodeli yebhizinisi elisha le-WhatsApp lase liqale ngayo, elisaqhubeka nanamuhla.
I-Whatsapp iyenza kanjani imali njengamanje?
Ngaphambi kwakho konke, Inkampani engumzali kaWhatsapp iMeta (owayekade eyi-Facebook), ngakho-ke noma iyiphi indlela lokhu okufanele kusebenze ngayo umzali wayo, kuwukuwina. Lokhu kusiholela ekuhloleni i-Meta.
I-Meta iyenza kanjani imali? Ngokukhangisa, kokubili I-Instagram njenge-Facebook inezikhangiso ezihlanganisiwe. Kepha ibhizinisi likaMeta aligcini lapho, ngo-2018 nango-2019 NBC kanye neNew York Times ngokulandelana, ishicilele izindaba ezizimele ngokuphelele enye kwenye, lapho badalule i-Meta (emuva ngaleso sikhathi kuFacebook) ngokuthengisa noma ukushintshanisa idatha yabasebenzisi bayo ezinkampanini ezingaphezu kuka-150.
Sesikushilo lokho, singaqala ukuqonda inani langempela lebhizinisi lesicelo esiluhlaza esidume kakhulu.
Uhlelo lokusebenza lwengxoxo lungaba usizo kanjani kumzali wakho? Ukwabelana ngedatha yomsebenzisi nawe Iyiphi idatha etholwa yinkundla yemiyalezo kubasebenzisi bayo? Imikhuba yokusetshenziswa, izindawo, izinombolo zocingo, isikhathi, amahora okusebenzisa, njll... Yilokho inani lebhizinisi lamanje le-whatsapp.
Ngakho-ke, manje sesingakwazi ukuphendula umbuzo wokuqala, I-Whatsapp yenza imali ngokuthengisa idatha yomsebenzisi. Inkampani I-Meta yenza imali ngokuthengisa idatha yakho. Ngaphandle kwalokhu, bagcina inkulumo efanayo kusukela ngo-2014 ukuthi bazibophezele ekuyimfihlo.
Kodwa akugcini lapho, inkampani namanje ayikakhiqizi yonke into engayikhiqiza, yingakho isebenza ngezinto ezintsha okufanele sizibone zenziwa emhlabeni wonke eminyakeni ezayo.
I-WhatsApp izoyenza kanjani imali ngokuzayo?
Ngokwezitatimende zikaMat Idema, umqondisi wokusebenza kwe-WhatsApp:
"I-Facebook ne-Instagram zingamafasitela ezitolo kanti uWhatsapp uyirejista yemali"
I-WhatsApp okwamanje isebenza nezici ezimbalwa ezikuvumela ukuthi okwamanje ukhiqize inzuzo, kodwa njengoba ithuthuka, izokuvumela ukuthi ukhiqize okuningi. Inkampani (UWhatsapp) thola inzuzo ngokusebenzela izinkampani ezizimele (ezincane noma ezinkulu), amakhomishini okwenziwa kwezimali kuWhatsapp Business, phakathi kokunye, ezisetshenziswa emazweni afana neNdiya.
Nge-Whatsapp Business, insizakalo eyethulwa ngo-2017, inkampani kungakhathalekile ukuthi ingakanani, ingakwazi vula iWhatsapp ibe yisikhungo sakho Senkonzo Yamakhasimende. Kusukela lapha kuba lula ukuyisebenzisa thuthukisa ikhathalogi yomkhiqizo wakho, thenga, njll. I-Whatsapp Business ngokwengxenye imahhala, izinsiza zayo eziningi azikho.
Okuthile okutholwayo ngokwandayo faka inkinobho eqondile kuWhatsapp emakhasini ebhizinisi ku-Facebook. Lokhu kubonga ku-interface yokuhlela eyenziwe yi-Meta, okuyinto ivumela izinkampani ezinkulu ukuthi zihlanganise uhlelo lokuthumela imiyalezo eziteshini zazo zesevisi yamakhasimende.
Ngokusho kochwepheshe, i-WhatsApp izobhekana nenqubo yezinguquko ezinkulu eminyakeni ezayo, futhi yonke le nqubo inamandla amangalisayo. Konke lokhu phakathi kwezikhalazo eziqhubekayo ngokumelene nokusetshenziswa ngokungakhethi kwedatha yomuntu siqu.
Esikhathini esingaphansi kweminyaka emihlanu sasikwazi ukubona i-WhatsApp sibe Isikhungo Senkonzo Yamakhasimende esikhulu. Ngaphezu kokukhuluma nabantu obathandayo, ungabhukha igumbi lehhotela, u-ode isidlo sasemini noma u-ode itekisi. Okuthile okufana nalokho okwenzeka e-China nge-WeChat, uhlelo lokusebenza lokuthumela imiyalezo olulula olwaba inkundla yezinhloso eziningi; ngokuthenga nokuthengisa ukusebenza, okukuvumela ukuthi ukhokhe amakhadi esikweletu futhi usetshenziswe njengenye indlela ye-Tinder.
Izwe elilingana njengesayithi elilandelayo lokuhlola lezinkonzo zezentengiselwano nge-WhatsApp yiBrazil.
Sethemba ukuthi lesi sihloko besikhanyisela, uma ucabanga ukuthi ngiphuthelwe noma yiluphi ulwazi olubalulekile ngicela ungazise kumazwana.