Inkampani yaseCupertino izohambela i-CES yalo nyaka lokho kuza nokumelwa kwezikhulumi ezingafika kwezine. Kulokhu, inkampani ibuyela emcimbini ngemuva kokuvakashelwa kwayo kokugcina ngo-1992, lapho ibibambe iqhaza okokugcina kulo mcimbi. Manje kumenyezelwe ngokusemthethweni ukuthi izobe ikhona ku-2020 eLas Vegas.
Lo mcimbi owenzeka ngoJanuwari ozayo ubanjwa ngomhla ka-7 no-10 enyangeni yokuqala yonyaka, ubuchwepheshe jikelele kunguyena ophambili. Kepha cha, kwa-Apple abahleleli ukwethula noma yimuphi umkhiqizo kulo mcimbi noma bathuthukise izinhlelo zabo eminyakeni embalwa ezayo, kwa-Apple bafuna ukuthuthukisa ubumfihlo futhi bazothinta izindaba ezahlukahlukene ezihlobene nakho. NgoLwesibili, Januwari 7 ngo-22: 00 (ezweni lethu).
Umqondisi Omkhulu Wezobumfihlo Emhlabeni Wonke, uJane Horvath, uzophatha ukuqhuba inkulumo ngobumfihlo babantu kanye nomsebenzi owenziwe yi-Apple ukuyigcina. Kulokhu sizobona uHorvalt kanye nabanye abaphathi bezinkampani ezahlukahlukene bekhuluma ngokubaluleka kokugcina ubumfihlo ezweni lanamuhla.
Ngakho-ke sinakho I-Apple iphinde inyathele i-CES noma ngabe yenzelwe khuluma ngobumfihlo futhi lokhu kuhle impela. Siyaqiniseka ukuthi into ebalulekile ku-Apple ukuthi umsebenzi owenziwe maqondana nalokhu waziwa futhi ucacise ukuzibophezela kwawo kuwo, manje nasesikhathini esizayo. Umkhankaso owaziwa ngesiqubulo esithi: "Kwenzekani ku-iPhone yakho, uhlala ku-iPhone yakho" uyaqhubeka nokuba yisihloko esizokhulunywa ngaso futhi ngokunengqondo isethulo emcimbini omkhulu njenge-CES eLas Vegas, ngokuqinisekile uzoba nomthelela omuhle ku ifemu evela eCupertino.