Uphelile unyaka ka-2012, I-Apple, njengenye inkampani, nayo kufanele ibheke emuva ukufunda kusuka onyakeni, lona kube unyaka wakhe:
I-iPad Mini
Ngonyaka ngemuva kokushona kukaSteve Jobs, u-Apple wethule i-iPad mini, i-compact tablet yayo. Amasentimitha angu-7'9 esikhundleni se-9'7 izizukulwane ezintathu ezedlule ze-iPad ebeziphethe. Ngakho-ke i-Apple ibifuna ukubhekana nebutho lamathebulethi angama-intshi angama-7, asuka kokuncane aya kokuningi, asebethathe imakethe, futhi atshalwe njengezindlela ezizodwa ezikwazi ukumelana ne-iPad, esiza i-Android ukuthi ifinyelele kuma-41 % isabelo semakethe yemakethe yethebhulethi.
Le nhlangano bekuyinto engavamisile ukungena kwi-DNA ka-Apple, lungisa. Yize kwakungasekho ngesikhathi sokuqaliswa kwayo, Imisebenzi yonakalisa amaphilisi alolu sayizi (noma afana kakhulu) eminyakeni embalwa eyedlule. Kunoma ikuphi, i-Apple izuze i-sha okokufaka okusha shaAkubizi kakhulu, ngomklamo okwenza ukuthi uthandane lapho uwubona kuqala, nokusebenza okuhle
iPhone 5
Omunye ophikisayo omkhulu we-Apple's 2012, kanye nobuchwepheshe ngokujwayelekile. Akumangalisi ukuthi umagazini i-TIME uyiqambe ngokuthi igajethi yonyaka muva nje. Ukuze uqonde ukwethulwa kwe-iPhone 5, kufanele ube nezikhiye ezinhlanu:
- Ukuqhubeka: Bekunamazwi ambalwa abize lesi siginali njengesingenakusungula kakhulu, esifana ne-4S kodwa nesikrini esikhudlwana. Empeleni, bekusobala ukuthi i-Apple ibizokhipha i-terminal ehluke kakhulu kunangaphambili, noma i-groundbreaking. I-Apple ayishintshi njalo ama-paradigms, njengoba yenzile nge-iPhone yokuqala, futhi ayizimisele ukwenza izinguquko ezinkulu ezidida abasebenzisi bayo. Kodwa-ke, singena esigabeni lapho abanye abasebenzisi be-iOS bakudala befuna ezinye izindlela zokufaka esikhundleni noma ukugcwalisa i-iPhone ukuphatha uhlelo lokusebenza ngenkululeko ethe xaxa negumbi lokuqondisa.
- I-SIM entsha: Ukukhathazeka kwe-Apple ngokwandisa usayizi abanayo kufinyelela ezingeni lokuthi basebenzise izinhlobo ezintathu ze-SIM khadi kumamodeli ayisithupha e-iPhone. Ukuqala nge-SIM ejwayelekile kweyokuqala, i-3G kanye ne-3GS, umangaze ngokumemezela ukufika kwe-microSIM nge-iPad 3G ezonwetshelwa kamuva kwi-iPhone 4 naku-4S. Nge-iPhone 5 izinga laphinde laguqulwa futhi, kwafika ama-nanoSIMs.
- Isixhumi sombani: Olunye ushintsho lwe-Apple, olushukunyiswe phakathi kwezinye izimbangela ukuthi kungenzeka ukunciphisa ubungako bento yokushiya isikhala sangaphakathi esisele sokusele. Ngemuva kwezinhlobo ezinhlanu ze-iPhone, ama-iPad amathathu nenombolo engapheli yama-iPod, u-Apple uvalelise isixhumi esinamaphini angama-30. Ukushintshwa kwayo, isixhumi se-Lightning, kuncane kakhulu, ngaphezu kokunikeza ezinye izinzuzo njengejubane eliphakeme lokudluliswa kwedatha, amathuba amaningi ngekusasa, noma iqiniso lokuthi liyamangalisa.
- 4 amayintshi: Yize kungekho noyedwa owake wangikhombisa lapho kubhalwe khona, kwakuvame ukushiwo ukuthi ama-intshi angu-3 kwakuyi usayizi ophelele nge-smartphone, ngokucatshangelwa kwe-Apple. Ngalesi sizathu, ubukhulu besikrini obudonse izizukulwane ezinhlanu abusoze buguqulwe. Kodwa-ke, kubonakala kunengqondo ukuthi ukukhathazeka kwe-Apple ukuthi besingakwazi ukuphatha i-terminal ngesandla esisodwa, futhi amasentimitha amane ngo-16: 9 ratio, angena ngaphakathi kwale canon. Futhi ngokuheha kwezikrini ezinkulu ezivela kwa-Samsung, i-HTC, i-Nokia kanye nenkampani, bekungaba ukuzibulala ukugcina ama-intshi ama-3 ngomunye unyaka.
- Imikrolo esitokisini: Kukhona okumele ngabe akuhambanga kahle ku- ikhwalithi yokulawula kusuka ku-Apple eFoxconn ukuze ama-iPhone 5s amaningi, ikakhulukazi avela kuqoqwana lokuqala, evezwe ezinkingeni zemikrwelo ohlangothini lwe-bezel lwecala. Kakhulu kangako, ukuthi i-Apple yehlise ijubane ukukhiqizwa kwayo ukwenza izilawuli ziqede ngokwengeziwe futhi ngaleyo ndlela zenze ngcono ukumelana kwayo. Okuthile okwakungafanele kwenzeke kudivayisi ebiza kangako, futhi lokho kwakuziqhayisa ngokuba kwakhiwe kahle, nangezinto ezinhle kakhulu.
Forstall nazo zonke ezinye izinguquko
Akukapheli ngisho isonto kwethulwe i-iPad mini ngaphambi kokuthi i-Apple imemezele izinguquko ezinkulu ezakhiweni zayo zobuholi. Okukhulunywa kakhulu ngokungangabazeki Ukuhamba kukaScott Forstall, indoda ehamba phambili ekuthuthukisweni kwe-iOS. Kuningi obekucatshangelwa ngezimbangela zokulahlwa kwabo ngenkani, noma nje ngemuva kokutholakala kwesizathu, bekungekho okunye ukwesula kokusayina incwadi ka-Apple yokuxolisa kwi-fiasco eholele ekuhlinzekweni kwayo okusha ngemephu.
Ishadi lenhlangano entsha ye-Apple laliphawuleka kakhulu ngokwanda kwamandla we Jony Ive, ozobe ephethe umnyango kaMnyango kusukela manje Isixhumanisi Somuntu, ngaleyo ndlela yengamela ukwakhiwa kwesoftware ye-iOS ne-OS X. Izindaba ezimnandi kakhulu kwabambalwa abathanda ukwakheka okuhle kakhulu kwehardware ye-Apple (ngaphandle kokwesabeka kwe-iPod nano), okuyinkambu engihole kuyo. manje. Ngaphezu kwalokho, kunezinye izinguquko kulolu hlu, ezinamagama aphawulekayo njengoBob Mansfield, u-Eddy Cue, noma uCraig Federighi, kanye nokususwa kukaJohn Browett.
I-Apple Maps
Uhlelo lokusebenza lweGoogle Maps, lwendabuko kuze kube yi-iOS 5, beluvele lumile ngokuhamba kweminyaka. Mhlawumbe yingakho besikulindele ngabomvu ukufika kwe-Apple Maps ku-iOS 6. Lapho kwenzeka, lokhu okulindelwe kuphenduke intukuthelo nokumangala, njengoba uhlelo lokusebenza lwamamephu olusha lwalungenalo ulwazi, ukungalungi okuqhubekayo, futhi ngokuvamile lwalusetshenziswa kakhulu. Okwe-Google. Kwezinye izimo, ukusetshenziswa bekujwayelekile futhi kubushelelezi, kepha ngokuvamile bekungekho umbala.
Le fiasco yahlekwa usulu ngumncintiswano, futhi ikakhulukazi yizo zonke izinhlobo zabasebenzisi bezokuxhumana. UTim Cook bekufanele athumele i- Incwadi yokuxolisa] (http://appleweblog.com/2012/09/tim-cook-disculpa-mapas-ios-6) yabasebenzisi be-iOS 6, nayo engakuvumeli ukubuyela ku-iOS 5 noma ukufaka iGoogle Maps nganoma iyiphi indlela. Umuntu obhekene nalolu hlelo waxoshwa ngoNovemba, kwathi ekupheleni konyaka iGoogle Maps yafika futhi ku-App Store ukuqeda ukucisha umlilo.
I-iPad Retina
Ngo-Mashi, njengoba bekujwayelekile ezizukulwaneni ezintsha ze-iPad, i- I-iPad ene-Retina display, ngesinqumo se- Amaphikseli we-2048 x 1536 ngamasentimitha angu-9'7, ukuphinda kabili okwedlule kuka-1024 x 768. Kwakuyisici esiyinhloko sethebhulethi entsha ye-Apple, kanye nokufaka ukwesekwa kokuqala kwe- Siri, idizayini efana ncamashi naleyo eyandulela yona -i-iPad 2-, ngaphandle kokuthi iyenze ibe mkhulu kakhulu ukuze impilo yebhethri ingehliswa. Ngo-Okthoba, i- I-iPad yesizukulwane sesine, okungafani kwabo okuyisisekelo okuyisixhumi se-Lightning, nokufakwa kwe-chip ye-A6X.
I-iPad yesithathu bekungokokuqala ukuthi isibonisi seRetina sigxume siphume ku-iPhone, ngamasentimitha angu-9. Kamuva izophinde ikwenze ngesikrini esikhudlwana: i-7-inch MacBook Pro Retina. Izinto ezishintshashintshayo kunoma ikuphi ziyafana: ukuminyana kwephikseli kuphakeme kakhulu kunalokho ebesikujwayele ukukubona kuze kube yileso sikhathi, futhi lokho kudlala ngomkhawulo walokho iso lomuntu elikwazi ukukuqonda. Ama-Smartphones, amaphilisi, nama-laptops. Ngabe ithelevishini izoba yinkambu elandelayo lapho i-Apple iguqula khona ukulungiswa okujwayelekile? Impela ngo-2013 sesivele sinezindaba ezivela kuthelevishini ka-Apple uqobo.
Siri ngeSpanishi
Ngo-Okthoba 2011, ngesikhathi kwethulwa i-iPhone 4S, i-Apple yahlaba umxhwele umhlaba wezobuchwepheshe nge Siri, umsizi wezwi owakhelwe ku-iOS 5, futhi okwazi ukuhumusha imiyalo yezwi yemvelo, engakhawulelwe kumsizi wezwi ongaphambi kwalapho, obekungakwazi ukuqonda kuphela imiyalo enqunyelwe ngaphambili (nokuba nephutha isikhathi esiningi).
Ngaleso sikhathi, izipikha zaseSpain zazingakwazi ukuyisebenzisa ngolimi lwethu, njengoba yayise-beta hhayi ngeSpanishi. NgoJuni odlule, nge-beta yokuqala ye-iOS 6, uSiri wafunda iSpanishi, ngokuqinisekile wahlala nokwethulwa kokugcina kwe-iOS 6 ngoSepthemba. Futhi, umlingani wami UJuan díaz ilungiselele umhlahlandlela ngakho konke ukusetshenziswa kweSiri ngeSpanish.
Ukufika eChina
Unyaka uphele ngezindaba ezinhle kubathandi be-Apple nobuchwepheshe ezweni elinabantu abaningi emhlabeni: Apple ifike eChina ngoDisemba, ngokwethulwa kwayo kwe-flagship kwakamuva, i-iPhone 5 ne-iPad mini. Ukufika emakethe enkulu engahle iqhubeke nokukhulisa umbuso we-apula elilonyiwe, lapho kwabonakala khona ne-Apple Store yomgunyathi.
INgonyama ibhubesi
Ngokokuqala ngqa, i-Apple ivuselele uhlelo lwayo lokusebenza ngemuva konyaka ngemuva kokuyandulela: IMountain Lion yamenyezelwa ngoFebhuwari njengokufakwa esikhundleni kweNgonyama, i-OS X engakholwanga abaningi. I-Mountain Lionaported konke ukushaqeka nokuzinza obekulahlekile i-Snow Leopard, kanye nemininingwane emisha: isikhungo sezaziso, ukuhlanganiswa kwe-Facebook ne-Twitter, ukuhlanganiswa okukhulu ne-ICloud, iDictation, i-Game Center, uMgcini weSango ...
Uma i-Apple iqhubeka nalo mugqa, futhi kwenzeka ukuvuselela uhlelo lwayo lokusebenza lwe-Mac minyaka yonke, ku Februwari 2013 kufanele sivele sizwe ngokuvuselelwa kwe-OS X 10.9. IMountain Lion yamenyezelwa ngokukhishwa okungazelelwe kwabezindaba, kunokuba kube phakathi komcimbi we-Apple noma inkulumo eyisihluthulelo, ngakho-ke sizobheka ibhokisi leposi.
IMacBook Pro Retina
Ngesikhathi se-WWDC ka-2012 kumenyezelwa iMacBook Pro entsha.Umugqa oqhubeka kakhulu nalokho okubonwe kuze kube yileso sikhathi; Izici ezinjengokwanda okukhulu kwe-RAM, ukwakhiwa kabusha okwenziwe ekususweni kwe-optical drive, noma ngaphezu kwakho konke, isibonisi seRetina bekulindelekile. Lokhu akwenzekanga ekugcineni ... Noma okungenani hhayi njengoba bekulindelekile.
Ngemuva kwabo, bekuyithuba le- IMacBook Pro Retina, uhla lochwepheshe ngempela olunemininingwane esezingeni eliphakeme kanye nedizayini entsha ye-ultra-slim. Nesibonisi seRetina ebesilindelwe isikhathi eside, esingaholela ekubonisweni kwama-laptop, njengoba i-iPhone 4 yenzile kuma-smartphones ancintisanayo.
Isitolo se-iBooks sifika eLatin America
Ngo-Okthoba, emnyango wokwethulwa kwe-mini mini, Isitolo se-iBookslanabela eLatin America. Amazwe ayi-16 aqale ukukwazi ukuthola izincwadi ze-iOS ngale nkundla: i-Argentina, iBolivia, iBrazil, iChile, iColombia, iCosta Rica, iDominican Republic, i-Ecuador, i-El Salvador, iGuatemala, iHonduras, iMexico, iNicaragua, iPanama, iParaguay, iPeru, neVenezuela.
Njengoba i-Apple izama ukungena emkhakheni wezemfundo, kuhambisana nengcindezi ebikade iyifaka kubashicileli, bekungeyona inkinga yesikhathi ukufika lokhu.
I-iTunes 11
Zimbalwa izikhathi lapho i-Apple ivezwe kaningi njengoba yenzile nge-iTunes 11. Akuyona into ejwayelekile ukuthi ngemuva kokuyimemezela nokushiya bonke abasebenzisi befuna ukuyifaka nokuyibona kumuntu wokuqala, bathi bazoyethula esikhathini phakathi kwamasonto amathathu kuya kwayisithupha. Okubi kakhulu kwakungukuthi angahlangabezani nalowo umnqamulajuqu, futhi iphele inyanga ka-Okthoba kungekho zindaba, u-Apple uze avume ukuthi ingahlehliselwa enye inyanga.
Ekugcineni, I-iTunes 11 Ikhishwe ngoNovemba 29 ngokwakhiwa kabusha okukhulu kakhulu okubonwe uhlelo lokusebenza oludumile lwe-Apple. Okuvelile konke bekukuhle impela, yize konke ukuhlelwa kabusha okujulile kunabahluzi babo. Ngakolunye uhlangothi, ekuqaleni ilahlekelwe yimisebenzi ethile ebuyiselwe kuyo kusibuyekezo sokuqala esilandelayo. Futhi, ku-AppleWeblog sishicilela umhlahlandlela onamaqhinga nezici zokuthola okuningi kuwo.
Icala elibhekene ne-Samsung
Ngokuqinisekile bekuyisahluko esidina kunazo zonke onyakeni: i- icala ngokumelene ne-Samsung ngokuba nokwephulwa kwamalungelo obunikazi emikhiqizweni eminingi. Iqiniso ukuthi kwakungeyona into entsha ukuthi abakwaSamsung babekopishe amadivayisi amaningi ngezinga elithile, noma kunjalo futhi kuyiqiniso ukuthi ukuthanda kuka-Apple ukwaba imingcele yamalungelo obunikazi athile ngobuwula. Futhi kwamanye amadivayisi ngangingenaso isizathu esincane sokufuna noma yini. Kunoma ikuphi, ngalolu hlobo lwengxabano, othinteka kakhulu uvame ukuba munye: umsebenzisi wokugcina.
Isinqumo sokugcina, ngo-Agasti, iphoqe iSamsung ukuthi ikhokhe cishe u- $ 1.000 billion ku-Apple, njengenxephezelo yezinzuzo ezitholwe ngenxa yamalungelo obunikazi e-Apple. Njengoba kujwayele ukwenzeka, iqembu ngalinye linikeze umbono walo ngxabano, bobabili i-Samsung ne-Apple kanye neGoogle uqobo bezwe ngandlela thile abaphumelele ecaleni.
Unyaka wokuqala ngingenaye uSteve Jobs
U-2012 futhi bekungunyaka wokuqala lapho i-Apple bekufanele yenze ngaphandle komholi obehola inkombandlela yayo selokhu yasungulwa. USteve Jobs, udlule emhlabeni ngo-Okthoba 2011, ishiye igebe elingenakushintshwa ngendlela efanayo linikezwe uhlamvu lwayo olwehlukile, kokuhle nokubi. UTim Cook nguyena owayehola njenge-CEO, kanti iqiniso ukuthi kulo nyaka wokuqala ngaphandle kweMisebenzi bekunezinkinga ezithile ku-Apple (amamephu, isiphithiphithi semakethe yamasheya, imihuzuko ecaleni le-iPhone 5 ...), kepha ngokuvamile kuhle kakhulu , ngoba kusesekuseni kakhulu ukuhlola lokhu kungabikho.
Ngenxa ye-Appleweblog
