NgoLwesithathu olwedlule bekuyisikhumbuzo sesihlanu sokufa kukaSteve Jobs, futhi yize kungafanele, futhi singakwazi, ukukhohlwa lobu buhlakani, manje asizogxila enkumbulweni yakhe. Ngale minyaka emihlanu U-Apple ubanjwe nguTim Cook, owavuma kulesi sikhundla ngo-Agasti 24, 2011 kusincomo sikaSteve Jobs ebhodini labaqondisi lenkampani.
Bekulokhu iminyaka emihlanu lapho i-Apple iguquke khona okuningi, yize ngezinga elikhulu likwazile ukugcina ingqikithi nefilosofi yalo. Ngokulandelayo sizobuyekeza ini izinguquko ezinhlanu ezinkulu inkampani ebhekane nazo webhulokhi, yize sengivele ngikuxwayisa ukuthi mhlawumbe abanye babo awubathandi kakhulu. Uma ufuna ukuthola, kufanele uqhubeke ufunde.
I-Apple iyinkampani ehlonishwa kakhulu nenenani elikhulu emhlabeni
I-Apple injalo "Umkhiqizo oligugu kakhulu emhlabeni", noma okungenani yilokho okushiwo ngumkhiqizo I-Interbrand embikweni wakhe wakamuva wamafemu angamakhulu ahamba phambili emhlabeni.
Ngunyaka wesine olandelanayo i-Apple ihola lesi simo (kwemihlanu uTim Cook aphambili); Ikhuphuke ngo-5% uma kuqhathaniswa nonyaka odlule futhi idlula amafemu abaluleke njengeMcDonalds, i-Amazon, i-Facebook noma iCoca Cola.
Kodwa I-Apple futhi iwumkhiqizo othandwa kakhulu emhlabeni okuhola lesi simo esikhiqizwa unyaka nonyaka yilo magazini fortune, okuthatha ngale ndlela ngenxa "yamakhono amasha, ukuphathwa kwabantu, ukusetshenziswa kwezimpahla zomphakathi, ukuzinza kwezezimali kanye nekhwalithi yemikhiqizo."
Inkazimulo ayifinyelelwa ngaphandle kokukhubeka
Yize i-Apple ibhekene nenkathi yayo yobukhazikhazi (esizoyicacisa ngezansi), ayikafiki lapha ngaphandle kokunqoba ukubuyela emuva okungajwayelekile. Okukhulunywa kakhulu ngaphansi kobuholi bukaCook, ngaphandle kokungabaza, ukwethulwa kwe-Apple Maps.
UScott Forstall uhole iqembu lokuthuthukisa i-Apple Maps
Ukunganemba kwe-Apple Maps kubangele ukuthi amakhanda agingqike futhi uCook kufanele amukele umthwalo wemfanelo. Ngisho uxolisile kubasebenzisi futhi ngencwadi evulekile enconyiwe kusetshenziswa i-Google Maps, into emangazayo. Ngalokhu, uCook ukwazile ukukhombisa ukuthi uyakwazi ukuthatha ingxenye yakhe nokuthi ukushaya kwakhe inhliziyo akuthuthumeli lapho ecela intethelelo.
“Kwa-Apple, silwela ukwenza imikhiqizo esezingeni lomhlaba enikeza ulwazi olungcono kakhulu kumakhasimende ethu. Ngokwethulwa kwamamephu ethu amasha, asiphumelelanga kulokhu kuzibophezela. Siyaxolisa kakhulu ngokukhungatheka okubangelwe yilokhu kumakhasimende ethu futhi senza konke okusemandleni ukuthuthukisa amamephu […] Noma sisebenzise amamephu e- -Google o I-Nokia ukuya kumawebhusayithi nokwakha isithonjana esikrinini sasekhaya, ”kusho uCook kuleyo ncwadi.
Umholi wamalungelo ezenhlalo
Kepha kule minyaka emi-5 uCook ubuye wakhombisa ukuthi uyi- umvikeli oqinile wamalungelo omphakathi futhi akazange anqikaze ukubhekana esidlangalaleni ne-FBI uqobo ivikela ilungelo lobumfihlo lokuthi yafanelekela njengelungelo lomuntu engxoxweni nomsakazo womphakathi wase-United States, i-NPR.
Kepha i-Apple ithuthukile nakwezinye izindawo. Ukuzibophezela kwakho ku imvelo kuyanda, kuthuthukise izimo zokusebenza labasebenzi bayo futhi iqaphe kakhulu izimo zokusebenza zabalingani bayo. UCook no-Apple nabo sebengabameli abaqinile be- ukulingana kwabesilisa nabesifazane, izinhlanga, ubulili, njll.. Futhi-ke, isiqinise ukwesekwa kwayo ekulweni nengculazi futhi iqhubekele phambili nemikhankaso yosizo lapho ibhekene nezinhlekelele zemvelo ezinjengokuzamazama komhlaba e-Italy, nasebusweni bamadrama abantu anjengokufika kwabantu eYurophu.
Konke lokhu kuzuze i-Apple ukuthi ibhekwe njenge enye yezinkampani eziyi-10 ezinedumela elihle kakhulu ngokuzinikela kwabo emphakathini ngokusho Idumela Institute.
Imikhiqizo emisha, okusha okungabazisayo nokubuyiselwa emuva
Sithe i-Apple ibhekene nesikhathi sobukhazikhazi kepha unyaka we-2016 awusiwo unyaka omuhle kakhulu. Ngokokuqala ngqa kusukela ngo-2013, imali engenayo nenzuzo yabo yehlile, ikakhulu ngenxa yokwehla kokuthengiswa kwe-iPhone. Noma kunjalo, eminyakeni emihlanu iphindaphinde imali eyitholayo futhi iyinkampani efakwe ohlwini kunazo zonke emhlabeni.
NoTim Cook sikubonile ukuzalwa komkhakha omusha womkhiqizo, i-Apple Watch. Kepha iqiniso ukuthi i-smartwatch yayivele isunguliwe. Ama-IPhone akhule ngosayizi nokuthuthuka, njengama-iPads, ne-Apple TV seyishintshiwe. Noma kunjalo, futhi Ngaphandle kweqiniso lokuthi ukusetshenziswa kwe-R & D kukhuphuke kakhulu enkathini ka-Cook, umuzwa ojwayelekile noma omncane wokuntuleka kwamabhayisikili amasha, esolwa kakhulu nge-iPhone 7 entsha.
Ubukhulu
Futhi yilokhu abaningi benu abangeke bakuthande, futhi lowo ngumbono womuntu siqu ojulile. Ngesikhathi sokuhola kukaTim Cook, I-Apple isukile ekuzikhetheleni yaya kubukhulu. Izintengo zemikhiqizo yazo zikhuphuka unyaka nonyaka, ezikhathini eziningi, ngaphandle kwesizathu esizwakalayo. Ukuthuthuka okumbalwa kusebenza ukukhuphula intengo ama-euro angamakhulu ambalwa. Kwesinye isikhathi kubukeka sengathi amanani abekwa ngokungahleliwe, okuholela ezimeni "ezingenangqondo" ezifana ne-iPad Mini 4 enenani elifanayo ne-iPad Air 2.
Isibonelo esihle salokhu kuphakama esinakho ku-Apple Watch, ngomkhankaso ophelele wokumaketha onikeze ukubaluleka kakhulu kulawo ma-18000 amamodeli e-euro angathengi muntu, ezihlanganisa nemikhiqizo yezimfashini ephezulu nezikhungo, namanani aphezulu. Yebo, ungayithenga, noma cha, kepha isithombe esidluliswayo siyikho.
Leli iphuzu elibuthakathaka lesikhathi sikaTim Cook, futhi seliqala ukubonakala ekuthengisweni kwenkampani. Ngaphansi Kwemisebenzi, i-Apple yayingabizi, kepha kwakungeyona i-elitist.
Ngiyavuma ngokuphelele, inqubekelaphambili enkulu seyenziwe emikhawulweni yenzuzo futhi njengenkampani yilokho okuyikho kodwa umbono kaTim nezihlobo zakhe yilokho nje, ngaphezu kokuqamba izinto ezintsha, kunokuntuleka kwalokhu kuthinta amadivayisi abenawo ngenkathi usebenzisa kubo namhlanje, uzizwa unamadivayisi amaningi emakethe esezingeni eliphakeme lapho umehluko omkhulu kakhulu ukumaketha abakutholayo okutholwa yisipiliyoni somsebenzisi okwakubonwa ngaphambili futhi yize ukumaketha kwakuhlala kuyingxenye ye-apula kukude ngalezo zinsuku zezikhangiso yesimo esifana naleso esasigxeka u-1984.