Ngesikhathi sokuthuthukiswa kwezingqungquthela zonjiniyela, inkampani esekeke eCupertino iqopha umhlangano ngamunye kanye nezingqungquthela ezibanjwayo, lapho abathuthukisi bangeza ukungabaza kwabo, iziphakamiso noma izinkinga kubonjiniyela be-Apple. Kamuva i-Apple yenza itholakale kubo bonke abasebenzisi amavidiyo azo zonke izikhathi ngekhasi lonjiniyela lenkampani futhi ngohlelo lweWWDC olutholakala kumadivayisi eselula e-iPhone, i-iPad noma i-iPod Touch. Yize zitholakala nge-iTunes esigabeni seWWDC.
Kepha akuwona wonke umuntu ongaya kulezi zingqungquthela futhi i-Apple iyakwazi lokhu. Ukuzama ukusiza umphakathi wonke, I-Apple isanda kufaka amavidiyo engqungquthela alotshiwe akamuva ukuze noma yimuphi unjiniyela akwazi ukufinyelela okuqukethwe ngokusesha okulula. Ukusesha ngaphezu kokukunikeza umbhalo oseshwe, kukunikeza amavidiyo lapho kuvela khona lawo magama, ukuze ukwazi ukubuka umbhalo ngokushesha noma ubuke ividiyo. Lokhu okubhaliwe kutholakala kuphela konjiniyela, kepha uma ufuna ukwazi futhi ufuna ukujabulela okuhlanganisiwe kule mihlangano ungakwenza ngokusebenzisa amafomu engiwabalulile ngenhla.
I-Apple yenza umzamo wokubhala konke okurekhodiwe ukuze ihambise umphakathi wonjiniyela, ongakwazi ukuya khona, ube nolwazi lokuqala mayelana nezindaba zakamuva i-Apple eyengeze kuzinguqulo ezintsha zezinhlelo zokusebenza lokho kuzongena emakethe ngoSepthemba. Ngale ndlela, umphakathi unesikhathi esanele sokwengeza imisebenzi emisha kuzinhlelo zawo zokusebenza ukuze zitholakale kusukela ngosuku lokuqala uhlobo olusha lohlelo lokusebenza lungena emakethe. Abathuthukisi ababaluleke kakhulu kuphela labo kusukela osukwini lokuqala lokwethulwa abakhipha isibuyekezo ukuze basebenzise izindaba. Abancane, kuya ngempumelelo yezinhlelo zabo zokusebenza, imvamisa bacabanga ngakho kaningi lapho kubuyekezwa izinhlelo zabo zokusebenza, ikakhulukazi uma sikhuluma nge-Mac App Store.
