NgoNovemba 2016, iApple yashicilela incwadi enesihloko esithi "Designed by Apple in Cupertino", incwadi eqhakambisa umlando wenkampani ngokwakhiwa kwemikhiqizo, incwadi Intengo eYurophu ifinyelela kuma-euro angama-199. Yize ngesikhathi sokubhala, incwadi isatholakala, kuwebhu eku-inthanethi isixhumanisi sokuqinisekisa ukuthenga kwakho asisatholakali.
Ngokuchofoza kusixhumanisi sokuthenga, ikhasi libuyisa iphutha lapho uzama ukuqondisa kabusha ekhasini elingekho. Lokhu kulandela isikhathi eseceleni sokungatholakali e-United States, okusho ukuthi inkampani ezinze eCupertino ayinazo izinhlelo zokuqhubeka nokuphrinta amanye amakhophi ale ncwadi.
Incwadi ethi Designed by Apple ikhishwe kabili izinguqulo ezinobukhulu obuhlukahlukene nezintengo, zombili ikhava eqinile.
- 26 × 32,4 cm ngentengo yama-euro angama-199
- 33 × 41,3 cm ngentengo yama-euro angama-299
Encazelweni yale ncwadi u-Apple uthi:
Idizayinwe yi-Apple eCalifornia »ibonisa iminyaka engama-20 yokwakhiwa kwa-Apple ngezithombe ezingama-450 zemikhiqizo nenqubo engemuva kwazo. Incwadi iqoqa okudaliwe kusuka ku-iMac kuya ku-Apple Pencil futhi ibhala amasu nezinto zokwakha ezisetshenziswe ngokuningiliziwe. Iphrintiwe ephepheni elikhethekile laseJalimane elinemiphetho yesiliva ye-matte, ukuhlukaniswa kombala okuyisishiyagalombili, noyinki ongapheli. Iminyaka eyisishiyagalombili okusithathe ukuyenza le ncwadi ingubufakazi bokuthi yenziwa ngokunakekelwa okukhulu nangokulangazelela imininingwane njengemikhiqizo yethu. Kuyisivumelwano futhi nokuhlonipha izinqubo zokuklama, ezobunjiniyela nezokukhiqiza ezihlukanisa i-Apple.
Angiqondi kahle ukuthi kungani i-Apple ikwazile ukuyeka ukuthengisa le ncwadi eyingxenye yomlando yenkampani eminyakeni engama-20 edlule. Kungumlando futhi akukho okungashintsha. Yize kuyiqiniso ukuthi ayinayo intengo ekhangayo, impela kunabalandeli benkampani abangajabula ukuyithola, kungekudala noma kamuva.