UTim Cook unikeze ingxoxo neBloomberg lapho ebuyekeza khona izindaba zamanje ze-Apple. Kepha inhlolokhono akusona isiteji semikhiqizo noma yokuxoxa indaba ngokwakhiwa nokwenziwa kwemikhiqizo, njengoba kwenzekile nakwezinye izikhathi. Oxoxisana naye uthatha ithuba lokukhipha kwi-CEO ye-Apple ukuthi usuku lwakhe lwanamuhla lunjani nokuthi iyini imicabango yakhe. Ngakolunye uhlangothi, ubuyekeza imikhiqizo yakamuva ye-Apple, njengesipikha esisha se-Apple esizohlangana nazo ezinyangeni ezizayo nombono wakhe we-Augmented Reality.
UCook uthi ucabanga ukuthi uzokhunjulwa kanjani uma engasesiye isikhulu sakwa-Apple. USteve Jobs ufake iDNA yakhe kule nkampani, kanti le-DNA izohlala eminye iminyaka engama-50 noma eyikhulu. Ubheka umoya wemisebenzi, ngokunaka imininingwane, ubulula, ukunakekelwa, ukugxila komsebenzisi kanye nesipiliyoni somsebenzisi. Ngaphezu kwalokho, imisebenzi yafuna ukugqama kulokho ayekwenza, efuna ukuphelela. Ngamazwi kaCook uqobo, "Yenza okuthile okuhle, okukhulu ngokungakholeki". UCook uzame kuphela ukusizakala futhi walifaka enkampanini, kodwa wenza izinto ngendlela yakhe.
UCook uqhathanisa ifilosofi kaJob nomthethosisekelo wase-United States, esho lokho "Kokubili akufanele kuguqulwe"
Ngokuqondene nokuthi ufuna ukukhunjulwa kanjani, ungathanda ukukhunjulwa njengendoda enhle nehloniphekile. Kuyena, uma bekwenza kanjena, kuzoba yimpumelelo.
Engxoxweni maqondana ne- I-HomePod, ikhombisa ukuthi uhlose ukuletha umculo ekhaya futhi uzodlalwa ngenxa kaSiri. Ngokuqondene nokugxekwa kwentengo, (okuqala ngo- $ 349) kukhombisa ukuthi lokhu kwenzeka futhi ngenkathi kukhishwa i-iPod, i-iPhone noma i-iPad.
La Ukungokoqobo ukungathandwa kwabathelisi esikubona yinsimu emthokozisayo. Dala okusha okusha kakhulu ukuyihlanganisa nohlelo lokusebenza, njengoba kuzokwenzeka ku-iOS 11.
Ekugcineni, ngikhuluma ngesivumelwano sayo ne-IKEA yamazwe ngamazwe yaseSweden ukuhlanganisa imikhiqizo yayo I-ARKIT, Ezonikeza umfutho ochazayo kulobu buchwepheshe. Unethemba lokuthi ubudlelwano ne-IKEA buyisiqalo nje.
