U-Angela Ahrendts, usomabhizinisi ophumelelayo obekade eyingxenye yezikhundla ze-Apple kusukela ngo-2013, ukhulume namhlanje ukunikela ngombono wakhe endleleni yokusebenza e-Apple Store, isizathu sokuphumelela kwaso, nokuguqulwa kwanoma yisiphi isitolo endaweni yokukhonzela futhi cishe uhambo oluyizigidi zabathengi nabathandi Bomkhiqizo.
Le ndlela, yathuthuka kancane kancane kuye selokhu aqala ukuba yingxenye yale phrojekthi (njengomphathi wezitolo zomkhiqizo) ibuyela embonweni owahlwanyela uSteve Jobs omdala omuhle, eyayivikela izinyo nokubethela ukubonakala nokuqedwa kwensimbi, ngaphandle kokweqa noma iyiphi imininingwane, ukugcwalisa umuzwa omuhle womsebenzisi.
Ngokusho kuka-Ahrendts uqobo:
"Kwenye yezingxoxo zokuqala engibe nazo noJonathan Ive, nguyena owangicela ukuthi ngigcine umnyombo wamatafula enziwe ngokhuni ngaphakathi kwe-Apple Store, ngoba yiwo lawa asetshenziswe estudio sokuqamba, futhi kuyena nethimba lakhe bangcwele ”.
“Izitolo zakwa-Apple noma i-Apple Store akuyona nje indawo lapho abantu beyothenga izinto zobuchwepheshe, ziningi kakhulu. Kuyizindawo lapho abantu abangaphezu kwezigidi ezingama-500 abavakashela unyaka nonyaka ukujabulela ulwazi lomsebenzisi abalunikezayo."
Lo mqondo ubonakala kuzo zonke izitolo i-Apple evule kuwo wonke umhlaba. Futhi isipiliyoni sijwayela imikhiqizo emisha yomkhiqizo nezikhathi ezintsha.
Yebo, u-Angela, iqiniso liwukuthi, angazi ngempela ukuthi kungani bekunika le hype nesimbali lapho usususe ama-workshops nezikhathi zokudala ebezihlobene noMculo, kubi kakhulu, empeleni, kuyadabukisa ukuthi ekugcineni Ngivele ngaphosa ukuthi kunikeza imali, ngiyakuqonda, kepha inkolo yalokho okokugcina ekugcineni iyancipha, kahle nina.