Engxoxweni ebise- CNN umbhali UBrian Stelter ebuza Eddy Cue mayelana ne-Apple TV yesizukulwane sesine njenge "Kungezwe ukuthi abantu bafuna" njengoba abahlinzeki bokuqukethwe abadume kakhulu njenge-ABC, i-CNN ne-WatchESPN basadinga ukuqinisekiswa kwababukeli kwithelevishini yekhebula yokubhalisa.
Eddy Cue wenza imibono ethile ngaye isevisi yokusakaza kwe-tv kunamahemuhemu avela ku-Apple, noma ngabe ibingeke ikhiphe noma yiluphi ulwazi ngayo. Iphini Likamongameli Ophakeme we-Apple Software and Services uthe inkampani ifuna i-Apple TV ifike eqophelweni lapho amakhasimende angabhalisa kalula kunoma iyiphi iphakheji abayifunayo, buka noma yikuphi okuqukethwe futhi ukwazi ukuyikhetha. Nayi ividiyo.
Lapho ngimbuza ngqo ukuthi ngabe i-Apple ifuna ukufika ezingeni lokuthi 'Izinyangaubulokhu ufuna iphakethe le-TV le-Apple TV entsha, Eddy Cue Uphendule wathi, “Sifuna ukufika ezingeni lapho amakhasimende angathenga khona lokho akufunayo, nokuthi afuna kanjani. Asigxilile 'Kunendlela eyodwa kuphela yokuyithenga'. Njengoba senzile nge-App Store, lapho kube khona izinto ebezikhululekile ukukhetha, njengezinto ozibhalisele, izinto ofuna ukuzikhokhela, noma izinto ezingaphakathi kohlelo. Wonke la makhono azoba lapha futhi sifuna ukuthi imakethe ikwazi ukuwathuthukisa.
Amahemuhemu mayelana nokwethulwa kwe-Apple a insizakalo ye-stremiang cable tv kanye ne-Apple TV entsha kade yaba khona selokhu kuqale lo nyaka. Kodwa-ke ukuxoxisana kwenkampani (i-Apple) nabalingani bokuqukethwe abayanga ethekwini elihle, okwaholela ekutheni inkampani ihlehle ukwethulwa kwensizakalo yekhebula ngonyaka ozayo. Noma kunjalo, i-Apple inentshisekelo yokuthola abalingani bokuqukethwe bendawo abancane kwisevisi yayo yokusakaza ithelevishini encane, enganikeza inzuzo kunezinye izinsizakalo ezifanayo eziyimbangi.