Ukuthengiswa kwama-AirPod akukuhle njengokucabanga kwangaphambilini

Pedro Rodas

Imizuzu ye-2

ama-airpods

Kuze kube namuhla, abalandeli abaningi be-Apple basalinde ithuba lokuthola ihedsethi AirPods Futhi ngukuthi yize bezwa ukubambezeleka kokuthengiswa, ngenxa yezimo esingazazi namanje, uma sezithengisiwe sikwazile ukubona ukuthi emahoreni ambalwa u-Apple wayilengisa kanjani "ithengisiwe" ukusayina okunikela kuze kube amasonto ayisithupha esikhathi sokuthumela izinqolobane ezintsha.

Konke lokhu kungasenza sicabange ukuthi ibhizinisi lalawa ma-headphone e-bluetooth amasha avela enkampanini yama-aphula liyaphumelela ekuthengiseni, kepha okunye ukuhlaziywa komuntu wesithathu kusikisela ukuthi konke lokho okucwebezelayo akulona igolide nokuthi ama-AirPod ngeke abekhona ukuba naso sonke isabelo semakethe esabakhuphula ekuqaleni. 

Kubonakala sengathi, I-Slice Intelligence ishicilelwe ngesikhathi phakathi kwama-headphone e-Beats brand nama-AirPods, i-Apple ube nengqikithi yama-40% esamba semakethe esiphelele, okusho ukuthi, cishe, uhhafu wawo wonke amahedfoni athengiswa emhlabeni angaba nge-Apple. Kodwa-ke, abeluleki bezimakethe i-NPD bacacisile ukuthi lezi zibalo zitholakele kucatshangelwa kuphela ukuthenga okwenziwe online, kushiya eceleni ukuthenga okwenziwa ezitolo ezibonakalayo. 

Uma ukuthengwa kwendabuko kwazo zombili izinhlobo zama-headphone bekucatshangelwa, besizokwazi ukuthi ukuthengiswa komkhiqizo weBeats kungafinyelela ku-26% share share ngenkathi eye-AirPod izoba no-3% omncane. Yingakho singakhuluma nge-Apple elindele ukuthengiswa okuningi kwama-AirPod ayo amasha, kodwa ngasikhathi sinye okufanele sikuveze ukuthi nabo behlisiwe ijubane ngenxa yokushoda kwesitoko okwamanje okutholakala noma kuphi.

Ngokombono wami othobekile, sibhekene nomkhiqizo lapho isitoko sawo singakaqinisi ngisho nokuthi sesivele sibheke ukuthi ngabe sinaso yini isabelo semakethe noma cha obekufanele sibe naso. Yini izinkampani ezihlaziya imakethe okufanele ziyenze ukulinda i-Apple ukuthi igcwalise izibonisi zamayunithi ama-AirPod, nokuthi ukuthengisa sekukhona nini ukusebenza okugcwele, yenza izinombolo. 


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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