Maningi amahemuhemu akhulume ngokuthengiswa okungekuhle kwe-Apple maqondana ne-HomePod yayo entsha, isikhulumi esihlakaniphile esifikile namuhla emazweni amathathu ngokusemthethweni yize isivele ifinyelele kuzo zonke izingxenye zeplanethi futhi kungukuthi abalandeli bohlobo lwe-apula Abayidingi ukuthi yethulwe ezweni labo ukuthola ukuthi bangabamba kanjani iyunithi.
Yebo, ngaphandle kokuthi abahlaziyi baqinisekise ukuthi lo mkhiqizo uzoba ukwehluleka okusha kwe-Apple, ukuthengiswa komkhiqizo ngekota yokuqala ka-2018 akusho okufanayo futhi kulinganiselwa ukuthi ukuthengisa sekuvele kufinyelele kumayunithi angama-600.000, konke lokhu kungaphansi ingilazi yokukhulisa yenkampani I-Strategy Analytics.
Kuyiqiniso ukuthi ukuthengisa kuka-Apple kukuvumele ukuthi kuthathe amaphesenti ayi-6 kuphela emakethe yezipikha ezihlakaniphile zomhlaba wonke, esele emuva kakhulu kwe-Amazon neGoogle. kodwa ukungafinyeleli kulo mkhakha akukho lutho olwedlule, idatha ayiyimbi neze.
I-Amazon ithengise cishe izikhulumi ezi-4 ezihlakaniphile ze-Echo ngekota, ifinyelela kwisabelo semakethe esingamaphesenti angama-43.6, kuyilapho iGoogle ithumele cishe izikhulumi ze-Google Home ezingaba yizigidi ezingama-2.4 ngesabelo semakethe esingamaphesenti angama-26.5. U-Alibaba uphinde wadlula i-Apple ngokuthunyelwa okungu-700.000, kuyilapho uXiaomi esilele emuva ngama-200.000.
I-Apple inendlela ende okufanele ihambe ngayo ukuthola iGoogle neAmazon, ababone ukukhula okukhulu kokuthunyelwa ngonyaka odlule. Ukuthunyelwa kwe-Amazon kukhuphuke ngezigidi ezimbili uma kuqhathaniswa nekota yokuqala yonyaka wezi-2017, ngenkathi ezakwaGoogle zikhuphuke ngezigidi eziyi-2,1.
Isabelo sezimakethe sase-Amazon sehle unyaka nonyaka ngenxa yokuthengiswa kwezipikha okuqinile okuvela kuGoogle kanye nabangenayo emakethe abasha njenge-Apple, Alibaba, neXiaomi, kepha i-Amazon ihlala ingumhlinzeki ohola phambili emhlabeni wezipikha ezihlakaniphile.
I-Amazon ne-Google baba ne-70% yokuthunyelwa kwesipikha esihlakaniphile emhlabeni jikelele kwikota yokuqala ka-2018, yize isabelo sabo sihlangene kwehle kusuka kuma-84% kwikota yesine yowezi-2017 kanye nama-94% kwikota yonyaka odlule. Lokhu ngokwengxenye kungenxa yokukhula okuqinile emakethe yezipikha ezihlakaniphile zaseChina, lapho i-Amazon neGoogle bengekho njengamanje. U-Alibaba noXiaomi bahola phambili eChina futhi amandla abo emakethe yasekhaya kukodwa kukhombisa ukuthi anele ukubashukumisela ukuba bangene emakethe yomhlaba. phezulu ezinhlanu.
Isipikha sika-Apple kuphela, i-HomePod, kuthengiswa ngo- $ 349. I-Apple igxile kakhulu kwikhwalithi yomsindo ngethemba lokuthi abathengi bazovuma ukukhokha imali ethe xaxa ngedivayisi enomsindo ophakeme, kepha inani lentengo eliphakeme, isethi yezici ezibambezelekile, kanye nokuntuleka kokusekelwa komdabu kwamasevisi oMculo afana neSpotify ukuthengiswa kwehlisiwe ngandlela-thile.