Impilo enhle yenkampani yakwa-Apple ingenxa yezinto eziningi nemikhiqizo. Phakathi kwazo kufanele sithembele osizweni oluyigugu lwamakhompiyutha e-Mac Le mishini, engashibhile nhlobo, imele umfutho omkhulu enkampanini eholwa nguTim Cook. Izibalo ziyahambisana. Ngenkathi imakethe yomhlaba wonke yokuthengiswa kwe-PC nokuthunyelwa iwa, lawo ma-Macs ayakhula. Kubonakala sengathi inkampani ithintwa induku yomlingo.
Ngesikhathi sokuvalelwa kanye nokuvalelwa kwabantu okwalandela kanye nezinye izinyathelo ezithathwe kule nkinga edalwe yiCoronavirus, izinkampani eziningi zibona izibalo zabo zokuthengisa zehla uma kungadingeki ukuthi zivale. Kepha i-Apple yahlala ingenandaba futhi yathuthukisa izinombolo zayo ngenxa yeTelecommuting. Kwabe sekufika futhi kusaqhubeka inkinga yokukhiqiza ama-chip. Kodwa inkampani iphinde yandisa izibalo zayo zokuthengisa nokunye. Manje inkinga ukuthi ukuthengiswa nokuthunyelwa kwamakhompyutha emhlabeni kuncipha kodwa ezakwa-Apple ziyanda.
Kusha idatha evela enkampanini yokuhlaziya i-Gartner kubonise ukuthi uma kuqhathaniswa nekota yokuqala ka-2021 kanye nekota yokuqala ka-2022, imakethe ye-PC yomhlaba yehle ngo-7,3%, kuyilapho imakethe yase-United States yehle ngo-16,5%. Naphezu kokwehla kokuthunyelwa kwemakethe iyonke, uGartner athi ukwehla okukhulu ekuthengisweni kwe-Chromebook, ama-Macs aqhubekile nokukhula ekuthunyelweni nasekuhlanganyeleni kwemakethe kuzo zombili izigaba.
I-Apple ithumele ama-Mac angaphezu kwezigidi eziyisikhombisa emhlabeni jikelele engxenyeni yokuqala ka-2022, ukwanda okungaphezu kuka-500,000 kusukela engxenyeni edlule, ukukhula ngamaphesenti angaphezu kwayisishiyagalombili. Le nkampani iphinde yenyuka isuka kwisabelo semakethe sika-7,7% saya ku-9% uma siqhathanisa nezindawo zokuhlala.
I-Apple iqhubekile nokuphusha kwayo ukuqala kulo nyaka, iholwa ukuduma kwemishini ye-Mac esekwe ku-M1. Ku-trimester yokuqala, I-Apple yethule i-Mac Studio, imodeli yedeskithophu eyi-premium esekelwe ku-M1, okushayela ukuthengiswa phakathi kwabasebenzisi be-PC abadinga amandla aphezulu okucubungula.