Ngenyanga ka-Ephreli owedlule i-Apple yamemezela lolu hlelo Bukela umthakathi woMsindo uMark Ronson Nge-trailer, inkampani esekwe eCupertino yathi lolu chungechunge lwama-documentary kungaba ngezobuchwepheshe bomculo.
Kodwa-ke, ngokusho komethuli, lolu chungechunge kuzoba ngayo yonke into ngaphandle kobuchwepheshe ukugxila kulezi zinhlobo zamathuluzi azalwe ngentuthuko yezobuchwepheshe kukhuthaze abaculi futhi bashintshe umculo. URonson uthi enkulumweni yakhe ne-Variety ukuthi i-Apple ibifuna okuthile okungu-techy no-geeky abathandi bomculo abangathanda nakho.
Njengoba uRonson esho:
Bangixhumanisa noMorgan Neville… futhi ngiyawuthanda umsebenzi wakhe. Ungumlandeli omkhulu womculo. UMark Monroe wayesemkhiqizweni wokukhiqiza, futhi angizange ngiqaphele nokuthi zingaki izinto abekade ezibhekele zona, njenge 'The Bee Gees': Uyilungisa Kanjani Inhliziyo Ephukile. '
Sonke saqala ukucabanga ukuthi lolu chungechunge luzoba yini futhi yingaleso sikhathi lapho sithathe isinqumo sokuluhlukanisa lube ubuchwepheshe obuyisithupha esikholelwa ukuthi yibo obubaluleke kakhulu ekuguquleni umculo wanamuhla, futhi sibhekane nemisindo nezingoma eziyingxenye yempilo yethu.
Uchungechunge luqala nge-autotune, ubuchwepheshe obunempikiswano obuthi lungisa izinkinga zezwi futhi kwenza abaculi bazwakale kangcono kunabo. Mayelana nalobu buchwepheshe, uRonson uthi:
Ngenkathi uKanye West ephuma nama-808s & Heartbreak 'ngo-2008, kwashintsha umbono wami kancane ngoba uKanye akazange azenze umculi, kodwa wathola leli thuluzi, i-autotune, elamvumela ukuba akhiphe lezi zingoma ezimangazayo zazisekhanda lakhe nokuthi ngaphandle kwalokho ngangingeke ngikwenze.
Ezinye iziqephu zibhekene nodaba olunempikiswano efanayo amasampulaNgaphezu kokusetshenziswa kobuchwepheshe okungaqondakali kangako, njengokuthi iBeatles yawakhuphula kanjani amazwi noma iBeastie Boys yafaka ngamabomu ukuphambuka.
URonson uthi uchungechunge futhi khokha intela kumaphayona afana noDelia Derbyshireomculo wakhe we-elekthronikhi kusukela ngawo-60 - kufaka phakathi ingoma ethi "Doctor Who" - ethola ukuhlonishwa okumfanele kamuva nje.
Bukela Umsindo noMark Ronson luchungechunge olunezingxenye eziyisithupha oluqala ukukhonjiswa ngoLwesihlanu, ngoJulayi 30.
