Lokhu kungenye yemibiko yokuthi inkampani yaseCupertino iphonsa ngezikhathi ezithile nokuthi inhloso yayo akuyona enye ngaphandle kokwazisa ngemininingwane ethile engahlobene ngokuphelele namadivayisi abawathengisayo. Lezi zinhlobo zemibiko zisebenza ngemininingwane ethile ngemvelaphi yabasebenzi bazo (okumanje zingama-98.000) futhi kunezinkampani eziningi namuhla ezenza lolu hlobo lwemibiko ngokuhlukahluka kwabasebenzi abanabo kubasebenzi, okungenani e-United States.
Ngaphezu kombiko obanzi i-Apple esikhombisa wona nemininingwane esekhasini layo web, Umphathi omkhulu wenkampani uqobo usichazela inani alinikeza yena mathupha lokuba nalokhu kwehlukahlukana kwabasebenzi futhi agcine esho ukuthi ngokungangabazeki lokhu okushiwo i-apula.
http://youtu.be/AjjzJiX4uZo
Sishiya ngemuva kwevidiyo eshicilelwe yinkampani uqobo eyingxenye yombhalo leyo UTim Cook unezela kulo mbiko:
Kwa-Apple, abasebenzi bethu abangama-98.000 babelana ngentshisekelo ngemikhiqizo eguqula izimpilo zabantu, futhi kusukela ezinsukwini zokuqala sazi ukuthi ukwehluka kubalulekile empumelelweni yethu. Sikholwa ngokujulile ukuthi ukufakwa kukhuthaza ukuqamba okusha.
Incazelo yethu yokwehluka idlula imikhakha yendabuko yohlanga, ubulili, nobuzwe. Kubandakanya izimfanelo zomuntu siqu ezivame ukunganakwa, njengokuthanda ezocansi, omakadebona, noma abantu abakhubazekile. Singobani, sivelaphi, futhi lokho esihlangabezane nakho kuthonya indlela esibona futhi sixazulule ngayo izinkinga. Sikholelwa ekugubheni ukwehluka futhi sitshala imali kukho.
Abakwa-Apple bazibophezele ekwenzeni izinto obala, yingakho sikhipha izibalo ekusabalaliseni ubuhlanga nokusatshalaliswa kobulili kwenkampani yethu. Mangisho kusengaphambili ukuthi njenge-CEO, angigculisekile ngezinombolo ezikuleli khasi. Azizintsha kithi, futhi besilokhu sisebenza kanzima isikhathi esithile ukuzithuthukisa. Siyathuthuka, futhi sizibophezele ekubeni ngamasu amasha ekukhuthazeni ukwehluka njengoba sinjalo ekwakheni imikhiqizo yethu.
Ukufakwa nokwehluka kube yinhloso kimi ngesikhathi ngise-Apple, futhi kuphakathi kwezinto engizibeka eqhulwini njenge-CEO. Ngiyaziqhenya ngokusebenzisana nabaphathi abaningi abasezingeni eliphezulu esibaqashile futhi sabakhuthaza kule minyaka edlule, kubandakanya u-Eddy Cue no-Angela Ahrendts, uLisa Jackson, noDenise Young-Smith. Abaholi abanethalente eqenjini lami bavela kuwo wonke umhlaba, futhi ngamunye uletha umbono oyingqayizivele osuselwe kulwazi lwabo namasiko abo. Futhi ibhodi lethu labaqondisi linamandla kunanini ngaphambili ngokwengeza uSue Wagner, okhethwe ngoJulayi.
Ngithola ama-imeyili avela kumakhasimende emhlabeni wonke, futhi igama elivela kaningi nguKim Paulk. Unguchwepheshe kwa-Apple Store ku-West 14th Street eManhattan. UKim unesimo sempilo esithinte ukubona nokuzwa kwakhe kusukela esemncane. Amakhasimende ethu awanelisekanga ngokwengeziwe ngenkonzo kaKim, futhi athi uhlanganisa izici ezihamba phambili ze-Apple. Inja yakhe eqondisayo, uGemma, yaziwa ngothando esitolo njenge "iDog."
Lapho sicabanga ngokuhlukahluka, sicabanga ngabantu abanjengoKim. Ugqugquzela abantu asebenza nabo namakhasimende akhe.
Emhlabeni jikelele, iqembu lethu le-Apple libumbene enkolelweni yokuthi ukwehluka kusenza sibe ngcono. Siyazi ukuthi isizukulwane ngasinye sinesibopho sokwakhela phezu kwezimpumelelo zesikhathi esedlule, sandise amalungelo nenkululeko esiyijabulelayo kwabaningi abasalwela okulungile.
Ngokubambisana, sizibophezele ukwehluka ngaphakathi kwenkampani yethu kanye nokuthuthuka kokulingana namalungelo abantu yonke indawo.
Tim
